RoboWorkforce

1
Robo-Workforce

• Marketing Plan

2
Past

• Lack of technology and the need for robots caused
  the need for them to be low and the cost to be
  very high.
• Only schools such as Harvard and M.I.T. had the
  knowledge and capabilities to manufacture and
  create Robots. Therefore, there was no
  competitive market or need for robots since they
  were rare, expensive and could do no more than
  crush cans.

3
Present

• Production cost have drop and competition has
  grown and so has the demand for Artificial
  Intelligence.
• Advancements in Software and Technology has
  brought new life to the Robotic age. Todays
  Robots can be programmed and made to suite the
  consumers needs.
• We _at_ Robo-Workforce only have one major
  competitor.
• Lockheed Martin and General Dynamics Corp.
• along with designers Foster-Miller, have
  teamed up to produce SWORDS a combat robot.
• In response Robo-Workforce is proud to present
  the next generation of affordable artificial
  intelligence the RW-101/RW-101M!

4
Future

• The RW-101 was designed to help with the
  ever-growing problems of outsourcing and the
  growing health-care cost.
• To combat this problem we at Robo-Workforce fill
  that the Future and need for are product well
  only grow as time goes on.
• As the need for our products grow, so will our
  investors portfolios.
• After 9/11 the world has changed.
• The RW-101M was designed with Military use in
  mind with the ever-growing problem of Terrorism
  , Loss of life, and Nuclear Attack.
• We know the RW-101M will save lives and futures
  and only see the need for it to grow. As our arm
  forces replace foot soldiers with the RW-101M,
  they will be saving lives and human casualties.

5
RW-101/RW-101MProduct Overview

• The RW-101 was designed to take the place of its
  human counterparts.
• It was designed with the Industrial consumer in
  mind to help fight the high costs of benefits and
  employees needs.
• The RW-101M was designed to take the place of the
  Combat Soldier.
• It can be programmed or controlled remotely.
  This is one Soldier Osama doesnt want to mess
  with.

6
Us and ThemWhat sets us apart.

• Locked Martin
• Strengths A well known name, a strong
  relationship with the government and a Fortune
  100 Company.
• Weaknesses Before we released the RW-101, L.M.
  had no competition and therefore could name their
  price and use their own specifications.
• Robo-Workforce
• Strengths We listen to our Customers and produce
  the product to fit there needs, not are own.
• Our design is top secret. We share our
  information with no one.
• Weaknesses
• Lack of Investors.
• Not a well known company.

7
Competition

• S.W.O.R.D.S.
• The SWORDS, short for Special Weapons Observation
  Reconnaissance Detection Systems.
• Produced by Locked Martin and their Partners.
• Limited to Remote Control and not programmable.
• Expensive
• Versatility is the key their robots are nowhere
  near good enough to replace humans or to compete
  with ours

8
Positioning

• Positioning of product or service
• We are at the dawn of a new age in consumer
  technology, and with so many innovations in
  development right now, consumers can't wait to
  see what the robotics industry will deliver next.
• Consumer promise
• We are not satisfied until our customers are
  satisfied.

9
Communication Strategies

• Robot Project Working Robots EXPO 2005
• Guest Robot Gallery
• Our Public Web Site
• WWW.Robo-Force.com

10
Packaging Fulfillment

• Product packaging
• The RW101 is designed with a human shape which
  makes it easier for customers to identify the
  RW101 as an employee vs. a machine. The RW101
  will be shipped with all available options so
  fulfillment of optional items will not be a
  problem. Should a customer have the need to
  further customize the RW101, the unit will have
  to be shipped back to the factory for
  modifications.
• The 101m is basically the same package but comes
  with many options.

11
Public Relations

• Strategy Execution
• Our best PR strategy will be to visit Factories
  and Military Sites for live demonstrations.
• The demonstrations will have the RW101/RW101M
  completing various tasks that fulfills the
  Customers requests.

12
Advertising

• The Media will consist of a public Web site that
  features the RW-101.
• Brochures that advertise the Capabilities of the
  RW-101

13
Pricing

• The RW101s base price with all available options
  will be 96,000. There is no comparable product
  to compare this price to.
• The RW101ms base price is also 96,000 but can
  exceed 150,000 with options

14
Distribution

• Each unit will be drop shipped to the customer
  via rail transit. Should the customer choose to
  pick the unit up at the factory, that will be
  permitted.

15
Success Metrics

• Our first year goal is to produce and sell two
  units per month for a total of 24 units and
  doubling that for the following year.
• Success or failure will be determined by the
  construction industries ability to be guilt free
  after replacing human workers with mechanical
  ones.
• We currently have a pre-order of 6 RW101ms from
  the U.S. Army.