TIFFANY & CO.

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TIFFANY CO.

• http//www.tiffanyjewelrylife.com

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Interesting Facts

• Founded in 1837 by Charles Tiffany and John Young
  as Tiffany Young in New York City
• First days sales totaled 4.98
• The first Tiffanys catalog was published in 1845
• In 1853 Charles Tiffany took control of the
  company and renamed it Tiffany Co.
• In 1885 Tiffany Co. revised the U.S. Great Seal
  which can now be seen on the one-dollar bill
• The Super Bowl trophy was designed by Tiffanys
  in 1967

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Mission

• Tiffanys is dedicated to supporting
  organizations who are environmentally
  responsible, specifically in the areas of mining,
  coral reef conservation and land protection
• The company also has a tradition of promoting
  America's premier cultural institutions and
  supporting the decorative arts.
• Dedicated to timeless design and style, not
  caught up in fashion trends

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Target Market

• Middle-High income, upper class, status-oriented
• Discerning customers who appreciate the finer
  things in life and the emotional pleasure of
  owning the best there is.
• Advertising directed toward women, knowing that
  mostly men will be making the purchases
• Rings start at relatively affordable level
  (1,000) and go up to over a million dollars

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Markets

• 39 of 2004 sales were outside the united states
• Stores in Brazil, Europe, Australia and Asia
• Stores are located in larger cities while the
  catalog and internet cater to non-urban customers

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• Financial Highlights

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Competitors

• No major direct competition in Portland
• Intratype
• Jewelry specialty stores ( Ben Bridge, Kay, Shane
  Co.)
• Intertype
• Saks 5th Avenue
• Nieman Marcus
• Nordstrom

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Sources

• http//www.tiffanyjewelrylife.com

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