What is SSOM? | Seven Sigma Online Marketing Solutions

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What is SSOM?

• Seven Sigma Online Marketing Solutions

S.S.O.M
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S.S.O.M.
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S.S.O.M.

• S Social
• S Search
• O Optimized
• M Marketing
• This is a term I picked up from the SEOMOZ Blog
  http//www.seomoz.org/ugc/seo-marketing-is-dead-is
  -dead-long-live-ssom

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What Is SSOM?

• Social Search Optimized Marketing (SSOM) is the
  Optimization of Online Content for both the
  search engines and the social media networks.

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What is SSOM?

• This Online Content Optimization is a fusion of
  the following
• SEO (Search Engine Optimization)
• Social Media Marketing (SMM)
• Social Branding
• Search Engine Marketing (SEM)
• Social Media Optimization (SMO)

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SSOM has become more relevant today with the
advent of Google Plus One (Google 1)
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What is Google 1?

• Google is making a big new push into social with
  a feature called 1 that is similar in purpose
  to the Facebook Like button, but integrated
  directly into the worlds biggest search engine.

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What is Google 1?

• Google defines this action as a public stamp of
  approval, and it is exactly that. When you 1
  something, your name becomes associated with that
  link in search, on ads, and across the web,
  according to the company. It also shows up in a
  feed on your Google Profile, which is required to
  use the product.
• http//mashable.com/2011/03/30/google-plus-one-but
  ton/

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Popular Search Engines

• Google
• Yahoo
• Bing
• Ask
• AOL

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Popular Social MediaNetworks

• Facebook
• Twitter
• MySpace
• Youtube
• Foursquare
• Plurk
• Flickr

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SSOM Content Candidates

• The content for a typical SSOM Campaign includes
• Articles
• Pictures
• Podcasts
• Videos
• Slideshows
• Documents
• Web 2.0 Properties

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SSOM Content Candidates Contd

• Web 2.0 Content Properties
• Facebook Profile
• Facebook Page
• Twitter Profile
• MySpace Profile
• Google Profile
• Plus More

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Conclusion

• Social Search Optimized Marketing (SSOM) is the
  evolution of Traditional Online Marketing
  Practices which have quickly become obsolete,
  especially with the advent of Google 1.

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S.S.O.M. Hybrid Model

• The SSOM Hybrid model is a combination of the
  best practices of
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Optimization(SMO)
• Social Media Marketing (SMM)

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Contact

• Website
• http//www.SevenSigmaSEO.com
• Email
• ajaya_at_sevensigmaseo.com
• Facebook
• http//on.fb.me/7sigmaseo
• Twitter
• http//twitter.com/!/SevenSigmaSEO