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MARKETING MIX

• Samsung Galaxy S II

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MARKETING MIX 4Ps
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3 Levels of Product
By P.Kotler
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3 Levels of Product
PRODUCT
By P.Kotler
A fast computing and communication device
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3 Levels of Product
PRODUCT
By P.Kotler
Branding
Quality
Features
Packaging
Style
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BRANDING
ACTUALPRODUCT
Samsung Galaxy S II
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BRANDING
ACTUALPRODUCT
4 Levels of Branding P. Kotler
Brand Attributes Technological, Modern, Edgy,
Fun, Pioneer, TrustworthyBrand Benefits
Reliable, Fast and ConnectedBrand Values
Durable?Brand Personality Modern Individual,
Clever, In line with technology, Trendy
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3 Levels of Product
PRODUCT
By P.Kotler
Branding
Quality
Features
Packaging
Style
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FEATURES
ACTUALPRODUCT
8 Mega Pixel Camera with LED flash 1080p HD video
recording2 Mega Pixel front camera Android OS
V2.3 (Gingerbread) Memory16GB (with expendable
memory up to 32G) 1 GB Ram Bluetooth 3.0
support Messaging HTML Browser Stereo FM Radio
with RDS Social and Entertainment HubsLive
PanelGPS with A-GPS Support Java MIDP
emulatorMP3 and MP4 playerDocument Editor
(word, excel, PPT, PDF) Adobe Flash 10.1
Support Vlingo Voice Command Feature
FAST Dual-core 1.2 GHz high speed
processor VIVID 4.3 Super Amoled Plus display
16M colors Multi-touch input
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3 Levels of Product
PRODUCT
By P.Kotler
Branding
Quality
Features
Packaging
Style
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STYLE
ACTUALPRODUCT
SLEEK
TEXTURED PLASTIC WITH MATTE FINISH BACK COVER
BLACK/WHITE
GORILLA GLASS SCREEN
LIGHT
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3 Levels of Product
PRODUCT
By P.Kotler
Branding
Quality
Features
Packaging
Style
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PACKAGING
ACTUALPRODUCT
- Black box- Sliver Metallic Brand Logo
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3 Levels of Product
PRODUCT
By P.Kotler
Branding
Quality
Features
Packaging
Style
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QUALITY
ACTUALPRODUCT
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3 Levels of Product
PRODUCT
By P.Kotler

• 1 year warranty
• Local repair service
• Free upgrade service
• Benefit of instant access to 500 000 Apps
• More App choices from Android market, Samsung
  Apps, Google Goggle, Google Mobile App

Branding
Quality
Features
Packaging
Style
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PRODUCT
VS
Samsung Galaxy S II
iPhone 4S
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PRODUCT
H 125.3 mm
H 115.2 mm
W 66.1 mm
W 58.6 mm
SIZE WEIGHT
D 8.5 mm
D 9.3 mm
Weight 116g
Weight 140g
Samsung Galaxy S II
iPhone 4S
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PRODUCT
4.3-Inch Screen
3.5-Inch Screen
Super AMOLED plus display
Retina display
FEATURES
800 MHz Processor
1.2 GHz Processor
Vlingo
Siri
- Nil -
Adobe Flash support
Samsung Galaxy S II
iPhone 4S
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PRODUCT
SURVEY RESULTS
Samsung Galaxy S II
iPhone 4S
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MARKETING MIX 4Ps