List Brokers - Televerde

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List Brokers

• Improving Campaign Performance with Qualified
  Marketing Lists

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List Brokers

• List brokers provide contact data for marketing
  campaigns such as telemarketing, direct mail and
  e-mail blasts. However, the decision to use a
  broker may be challenging for marketers. Finding
  reputable, quality data providers and knowing the
  type of data to purchase can be overwhelming.
• Fortunately, reputable list brokers exist and
  can provide quality, highly accurate data. With
  years of experience, qualified brokers will be
  able to source all types of marketing data for a
  variety of campaigns geared to a wider variety of
  market segments and titles/personas. They will
  advise you on how to use the data and make sure
  it delivers the expected results.

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List Brokers

• Why Use List Brokers?
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• Brokers can help save you money by optimizing
  your marketing data investments and can also
  advise on how to use the data to generate more
  prospects from your marketing campaigns. They
  provide unbiased data recommendations tailored to
  your unique requirements. And a broker has
  access to all types of credible
  business-to-business data at the account and
  contact levels, including phone numbers, email
  addresses, technology installs, and more.

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List Brokers

• Its difficult for any company to develop a list
  comparable to what a broker can provide because
  brokers have the ability to identify and collect
  information on a much more vast scale. In turn,
  you can market your products and services to a
  much broader set of targeted markets. Because
  the broker does all the legwork for you, you save
  valuable time, investment and other resources.
• Experienced list brokers can help you target
  your campaigns. By working with a variety of
  companies, brokers learn the most effective
  strategies for marketing programs. And because
  brokers have established relationships with
  suppliers, they can negotiate competitive rates
  on your behalf.

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List Brokers

• The Internet has created many advantages for
  marketers. However, breaking through all the
  clutter and getting your message heard by
  potentially well-qualified prospects can still be
  challenging. List brokers can help you reach
  your target audience in ways you likely could not
  do on your own.

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List Brokers

• Like any other purchasing decision, you need to
  do your homework. Experienced and reputable list
  brokers and data providers will have a proven
  track record and numerous satisfied customers.
  They are able to provide a wide variety of
  targeted lists based on a number of parameters.
  For example, lists can be segmented by market
  segment, company size, privately held companies,
  public companies, government agencies, education,
  as well as by titles and functions.

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List Brokers

• Whether youre looking to launch a
  teleprospecting or telemarketing campaign, an
  e-mail campaign or traditional direct mailing, a
  list broker can provide you with highly accurate
  lists that can results in high conversion rates
  to qualified prospects and more revenue
  opportunities.

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About the Author

• Larry Fleischman is Director of Marketing for
  Televerde, a leading B2B provider of sales
  pipeline development solutions. For more
  information about List Brokers, visit
• http//www.televerde.com/solutions/contact-data-s
  olutions-list-brokers