Media Literacy

1
Media Literacy

• Discussion 1
• The Big Six

2
What Are the Big Six?

• Definition
• History
• Influence
• Whos On Top

3
Who Are They?

• News Corporation
• Bertelsmann
• General Electric
• Viacom
• Disney
• Time Warner
• Hot Contender Vivendi
• See http//www.mediachannel.org/ownership/chart.
  shtml

4
News Corporation

• History
• What They Own
• Corporate Culture
• http//www.newscorp.com/index2.html

5
Bertelsmann

• History
• What They Own
• Corporate Culture
• http//www.bertelsmann.com/bertelsmann_corp/wms41/
  bm/index.php?language2

6
General Electric

• History
• What They Own
• Corporate Culture
• http//www.ge.com/en/product/

7
Viacom

• History
• What They Own
• Corporate Culture
• http//www.viacom.com/

8
Disney

• History
• What They Own
• Corporate Culture
• http//disney.go.com/home/today/index.html

9
Time Warner

• History
• What They Own
• Corporate Culture
• http//www.timewarner.com/corp/

10
Vivendi

• History
• What They Own
• Corporate Culture
• http//www.vivendi.com/

11
What Are the Risks?

• Hypothesize What are the advantages of major
  conglomerate ownership across media products?
• What are the disadvantages of this kind of
  pervasive control?

12
Comment and Criticism

• For next session Google The Big Six and
  media conglomerates in the same search field.
• You will find numerous sites or articles devoted
  to commenting on media power.
• Return with a summary of a given article you find
  or a review of a given website that specifically
  discusses conglomerate power.
• Be able to specifically site the name of the
  article or website and its URL. Do not print the
  article and read to us. Be sure to come with a
  review or a summary that you create after reading
  the article or analyzing the overall site.
• This is Class Discussion Report 1, worth 4 pts.