fast moving consumer goods

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SMT.CHANDIBAI HIMATHMAL MANSUKHANI COLLEGE

• Presented by
• HARSHA MATTA
• SYBFM
• CHM COLLEGE
• ULHASNAGAR

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Introduction

• Also known as Consumer Packaged Goods (CPG)
• Well established distribution network,
• Low penetration levels,
• Absolute profit made on FMCG products is
  relatively small but they sell in large quantity
  earn large profits,
• Intense competition between the organized and
  unorganized segments,
• Lower per capital consumption
• Low operating cost.

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SWOT Analysis
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FMCG Category Products

• Household Care
• e.g. laundry soaps, mosquito repellents, dish
  cleaners etc.
• Food Beverages
• e.g. soft drinks, bakery products, tea, coffee,
  vegetables etc.
• Personal Care
• e.g. oral care, hair care, skin care, cosmetics,
  deodorants, perfumes etc.

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Packaging

• Attractive packs
• Vibrant colors
• Pack will show the important feature of product
• Protective packaging( bru coffee)
• Size wise packing (Navratna oil and Colgate)
• According to segmentation of Market
• Packaging should be enhanced time by time
• Affordable packs ( coca cola 200 ml).

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Advertisement

• Huge investment on advertisement
• Frequent broadcast
• Specially during peak hours
• During live matches
• During popular TV shows
• Target TV channels ( M TV, V TV)
• Through banners, posters, trial packs, events,
  hoardings, radio etc.
• Based on Market Research

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Why Advertisement?

• As a reminder
• To inform about our product
• To show the success of brand
• To attract the customers
• To hamper the unsecured mind of consumer (e.g.
  saffola,dettol)
• To arise the need purposely
• To attach consumer emotionally with product
• To show facts and figures of products

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Hindustan Unilever Limited

• Earlier known as Hindustan lever limited.
• It was formed in 1933 as lever brothers India
  limited Headquartered in Mumbai.
• Hul is the market leader in Indian products such
  as tea, soaps, detergentsetc.
• The companys statement of corporate purpose is
  to ³meet the everyday needs of people,
  everywhere.
• The company was renamed in late June 2007 to³
  Hindustan unilever limited.
• Hul holds 100 factories across India
  for manufacturing its diverse product range.

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ITC

• ITC is one of India's foremost private sector
  companies with a market capitalization of over US
  30 bln and a turnover of US 6 bln.
• ITC ranks among India's 10 Most Valuable
  (company)Brands.
• While ITC is an outstanding market leader in
  cigarettes, Hotels, Paperboards, Packaging and
  Agri-Export.
• ITC is rated among the World's Best Big
  Companies.

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Domestic Players

• Britannia India Ltd. (BIL)
• Dabur India Ltd.
• Indian Tobacco Corporation Ltd. (ITCL)
• Marico
• Nirma Ltd.

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Foreign Players

• Cadbury India Ltd. (CIL)
• Cargill
• Coca-Cola
• Colgate Palmolive India
• H.J. Heinz Co.
• Hindustan Lever Ltd. (HLL)
• Nestle India Ltd.
• Procter Gamble

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