Rise Of Web World

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Cbil360 Digital Workshop
Introduction Transitioning to Digital
Jay Ben Avner www.Cbil360.com
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The digital revolution affects every aspect of
our lives.
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Moores Law
The number of transistors on a chip will double
about every two years.
Gordon Moore, Intel co-founder, 1965
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We are moving faster and in a more economically
efficient manner
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From
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To
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The computer in your cell phone is by far cheaper
and lot more powerful than any computer we had 10
years ago. They are an integral part of our
daily life
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The pace of change is fast and sometimes
overwhelming.
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The numbers are mind boggling
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More than 85 million
1. 88.2 million consumers (47 of Internet
users) plan on using online coupons in 2011
2. Searches on Google per minute
3. Tweets per day
4. Mobile searches per day
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More than 500 million

• Active users on Facebook

2. Songs downloaded through iTunes in 2011
3.Facebook Like clicks per day
4. Smart phones in the world
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6.5 billion and growing are
1. Images available on Flickr
2. Cell phones in the world
3. Apps downloaded from the iPhone app store
4. The number of mobile web pages on the
Internet
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1.5 trillion
1. The total number of web pages on the Internet
2. The number of messages posted to Facebook in
2009
3. Total video views on Youtube in 2010 4. Total
number of text messages sent in 2009
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The internet accelerates. The internet is no
longer a new media The internet is the new
economy.
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Google Trends on facebook
Source http//www.google.com/trends?qfaceboo
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• Facebook, blogs, Twitter and customer reviews are
  considered the most effective
• tactics for mobilizing consumers to talk up
  products online.
• (Etailing survey of 117 companies, September 2009)

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• Nearly 49 of shoppers have made a purchase based
  on a recommendation from a social media channel
  respondents most relied on the following sources
  when making a purchase decision 60.53 user
  reviews 20.48 comparison charts 15.41
  editorial reviews 3.58 shared shopping lists.
• (Razorfish, October 2008)

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Google Trends on twitter
Source http//www.google.com/trends?qtwitter
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Google Trends on groupon
Source http//www.google.com/trends?qgroupon
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This rapid advancement in technology has
transformed people behavior and has brought about
tremendous disruption to the media channels that
weve known throughout our lives.
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Were watching the newspaper industry struggle.
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http//newspaperdeathwatch.com/index.php?snewspap
erclosingdoors
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The next book store
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And TV?
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The music industry has already been
struggling for years.
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(No Transcript)
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The internet is it.
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Highly targeted, personalized messaging
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Measurable in real-time
https//www.google.com/analytics/web/dashboard/Q7
8PqmvVSmSLsCa6Z0hAiA/a11405426w24614917p23059874/
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Consumers are changing their habits.
Companies and retailers must reach customers with
the right
message, at the right time, at the right place,
using the right platform.
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You are here now to evaluate if you
should transition into a digital world? Does it
make any sense not to take advantage of one of
the greatest opportunities The internet!!
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We are shifting from a traditional model of
Print
TV
Radio
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And are moving to a fully integrated
digital Ecosystem where everyone has equal
opportunities
Interactive TV
Online retail
Mobile
Live reports
Social networks
Website
News Print
Microsite
Email
TV
Search
Radio
Digital Billboards
Events
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Our discussions will center around this
ecosystem and key factors
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The web is social and managed by the users.
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A social interaction compliments our digital
experiences
Mobile
Online retail
Interactive TV
Live reports
Social networks
Website
News Print
Digital Billboards
Microsite
TV
Email
Radio
Event
Search
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In this expanding digital ecosystem, being a part
of the digital space is a key component of the
marketing mix. Should you participate?
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Consumer shift to digital is bringing a
significant change to the company environment.
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Its a fundamental change to our product
and service offering.
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It starts with your website
http//www.gobiggi.com/templates.php
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That can be measured in real-time
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And its changing our approach to business
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We started with the traditional model Office and
store location
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And because
By 2014, 53 of total retail sales (online and
offline) will be affected by the Web, as
consumers increasingly use the Internet to
research products before purchasing. (Forrester,
March 2010)
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We must participate in the consumers search
http//www.gobiggi.com/templates.php
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These changes take us out of our comfort zone.
Away from what weve known.
But it opens up incredible opportunities
to innovate, to engage customers in new ways,
and to drive real and fast business growth.
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Its an exciting time to be in this business.
and the truth is Today, There is no other way
to stay in business.
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Would Your Business Go Down if The Internet Goes
Down?
Have no email No websites to interact No
phone No office network No work! Because people
are online 24x7
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Have a successful day
Jay H. Ben Avner jba_at_cbil360.com