Perth SEO - SEO Seminars in Perth Western Australia

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SEO Seminars in Perth, Western Australia
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Look at the contents of one of our SEO Seminars
in Perth, Western AustraliaWe provide in-depth
information!
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SEO, browsers and search engines

• If you build it they will come err not really
• What is SEO?
• Onsite and offsite SEO
• White hat vs. Black hat SEO
• Browsers vs. Search engines
• Different search engines
• How search engines work
• Organic and paid search results

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Essential SEO concepts

• URL names
• Index.htm - the home page
• Webpage structure
• PageRank
• Link juice
• HTML page structure

• Html header area
• Html title
• Html description
• Html keyword meta tags
• Heading tags within a webpage
• Graphic files are stored separately

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White hat SEO

• Google webmaster guidelines
• Content is king
• Freshness
• Loading speed
• Quality back links

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Black hat SEO techniques

• What is black hat SEO?
• Hiding keywords in text at the bottom of a page
• Hiding keywords within picture alt tags at the
  bottom of a page
• Excessive doorway pages
• Duplicate content
• Auto blogs and syndicated content
• Google penalties

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Negative factors affecting your website SEO

• Some SEO activities can negatively affect your
  Google listing
• Broken links
• Bad web coding
• Links to, or from, bad websites
• Take care with reciprocal links
• Spelling

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Keywords

• Thinking about keywords
• Competitor keywords
• Keyword research using Google AdWords
• Using keywords within a website

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Links

• Reciprocal links
• Link issues
• Internal links vs. External links
• Investigating inbound external links
• Buying in links
• Using directories blogs
• Australian business directory sites
• Article submission web sites

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Localised search issues

• Localising a search to a suburb or city
• Use local place names in the keywords
• Google local page

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New media and social media

• YouTube
• Google1
• Facebook
• Twitter
• LinkedIn

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Technology issues

• Browser compatibility, screen size and screen
  resolution
• Hardware compatibility, Macs, PCs, mobile phones
  and tablets
• Flash and java issues
• Static vs. Dynamic web sites

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Miscellaneous issues

• Open directory project
• Site maps
• Fav icon
• Site design issues and navigation

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Useful SEO tools

• Google analytics
• Checking for live broken links
• Code validity checkers
• Submitting your site to Google and other search
  engines
• Google webmaster tools

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Auditing your own site for common website
mistakes
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• Are you using the right keywords to optimise your
  site?
• How well does your website show in Google, Yahoo
  and Bing?
• Website loading speed
• Broken links
• Broken images
• Picture only websites
• No relevant keywords in a page
• Number of back links
• Google PageRank

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Auditing your own site for common website
mistakes
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• Alt tags
• Website title
• Website description
• Website keywords
• Ease of navigation and menu issues
• Spelling and grammatical issues
• Flash and java issues
• Website appearance in different browsers
• Computer monitor size and screen resolution
  (left-right scrolling).
• Favicon

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Auditing your own site for common website
mistakes
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• Heading tags
• Site map
• Open directory project
• How many pages of your website are indexed in
  Google?
• W3C validation
• Home page printability
• File names
• PDF file size issues
• Copyright statements and privacy policies
• Do all the major search engines know about your
  website?

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Auditing your own site for common website
mistakes
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• Flash file sizes.
• Google map
• Google places page.
• Underlined text
• Page under construction.
• Flash or graphical intro pages
• Text used within links
• Online payment system and security issues

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Auditing your own site for common website
mistakes
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• Home page file size
• Java issues
• Contact page
• Display your prices
• International issues
• Opening links in new windows
• Text size
• Use of styles
• Use an external CSS file

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Auditing your own site for common website
mistakes
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• Use an external CSS file
• '404 error page' handling
• Blind alley pages
• Pop-ups
• Background music
• Do not use hidden text to try and trick the
  search engines
• Use standard fonts

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Auditing your own site for common website
mistakes
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• Frames
• Do not use auto run videos
• Do not use animated gifs
• Keep content up to date
• Beware of seasonal messages
• Low contrast between the text and background
  colours
• Beware of background graphics

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Trust factors turning your website visitors
into customers

• On the web, you are your website
• Broken links and broken graphics will hurt your
  credibility
• Secure encryption
• Norton, MacAfee and AVG safe sites
• Trust accreditation schemes

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Evaluating SEO companies

• Buyer beware
• What is the Google PageRank of the SEO companys
  own website?
• How well does the SEO companys website show up
  in the Google search results?
• Does the SEO companys own website have broken
  links?
• How many back links are there to the SEO
  companys own website?
• Is the SEO companys website easy to navigate?
• Clear pricing policy
• Do they provide examples of their SEO success
  stories?

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Common claims from SEO companies you should avoid

• Take you time when selecting an SEO company.
• Spam emails that offer cut price SEO services.
• First page Google ranking guaranteed in 24 hrs.
• Companies that guarantee top 10 Google ranking.
• Companies that offer to submit your website to
  'hundreds of search engines'

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Common claims from SEO companies you should avoid

• Companies that offer to submit your website to
  'thousands of directory listings'.
• Companies that claim to have cracked the Google
  search algorithms.
• Companies that claim to 'know someone that works
  for Google'.
• Companies that refuse to discuss their methods of
  getting you a higher ranking, as it is a secret
  formula!
• Companies that guarantee the lowest priced SEO
  service.
• Companies that offer SEO software that you can
  run to totally optimize your website and get a
  guaranteed page one ranking.

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For more information please see our website
NOTE Course contents will change over time
www.WebsiteSEOaustralia.com.au