Custom shoes for a customised performance

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Custom shoes for a customised performance
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Looking good is now more than a vanity thing. It
is a performance issue. Scientists have proven
the clothes you wear can directly affect your
performance. The shoes you wear could affect your
performance in the work place and in finding
love. A recently published study from professors
at the Kellogg School of Management at
Northwestern University shows that the clothing a
subject wears directly affects their results on a
set task.
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Many of us have had the experience of feeling
more motivated and focused when were dressed up
for workwhether that means slipping on a sharp
pair of custom dress shoes when our normal office
dress code is sneakers or, for those who work
from home, simply putting a pair of shoes on. But
quantifying that feeling has remained elusive.
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In this study, a group of participants were given
simple white lab coats (something that a doctor
or scientist would wear) and asked to perform the
same test as the regularly clothed group. Those
in the lab coats made half as many mistakes as
the people dressed normally.
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The researchers, Adam Galinsky and Hajo Adam,
call their paper Enclothed cognition, a play on
the term embodied cognition, the idea that
bodily sensations can affect how we think and how
we feel. For example, a 2010 study found that
body positions we think of as powerful (such as
standing and leaning over a table or pumping out
your chest) makes people act more confident and
even raises testosterone levels in the body. Just
smiling can make you actually feel happier. Give
it a try.
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The implications for mens shoes are profound. If
youre looking to attract a partner, wearing
fashionable customised shoes will make you look
attractive, stylish and confident. Which will
actually make you attractive and confident. If
youre wanting to improve your executive presence
in boardroom, wearing a fine bespoke mens shoe
will make you look more powerful and experienced.
Which will actually make you perform more
powerfully.   Weve always known you are what
you eat, and know it seems you are what you wear.
Food for thought.