ENTR 300: Library Instruction

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ENTR 300Library Instruction

• Thomas Arendall-Salvetti
• tarendall-salvetti_at_ubalt.edu
• 410-837-4275

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Outline

• Introduction
• Researching Industries
• Researching Companies
• Researching Customers

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Introduction
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Rule 1

• You cant always get what you want...
• Be flexible
• Analyze
• Draw conclusions

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Information Landscape

• Information is not always
• Free
• In search engines
• On the web
• Information is
• Easier than ever to find

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Your Resources

• UB (University of Baltimore)
• Pratt (Baltimores public library)
• Free (on Web)
• (private companies)

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(No Transcript)
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Library Barcodes

• Langsdale Library
• https//langsdale.ubalt.edu/
• info_services/lib_reg_form.cfm
• Enoch Pratt Free Library
• http//www.prattlibrary.org/findanswers/
• index.aspx?id2310get

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Course Website
1. http//langsdale.ubalt.edu/
2. Click on Research Help by Course
3. Select your course
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Information Landscape

• Information is only published...
• if someone has a motive.

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Motives

• Government and organizations
• Promote industry and trade
• Universities and libraries
• Educate public

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Motives

• General companies
• Promote their products
• Information companies
• Profit

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Planning

• Define your information need
• What? When? Where? Why? What Format?
• What is it worth?
• Time
• Money
• Who has the motive to publish?

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1. Researching Industries
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Planning

• Define your information need
• What? When? Where? Why? What Format?
• What is it worth?
• Time
• Money
• Who has the motive to publish?

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Researching Industries

• Issue
• How do you define your industry?
• How do others?

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Researching Industries

• Informal description
• NAICS Codes (1997-present)
• SIC Codes (pre-1987)

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• North American
• Industry Classification
• System
• www.census.gov/epcd/www/naics.html

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Researching Industries

• U.S. Economic Census
• County Business Patterns
• Every 5 years
• Industry statistics
• Free

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Researching Industries

• Mintel Market Reports
• Industry reports
• Doesnt cover every industry
• Specific and detailed
• UBalt

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Researching Industries

• Business Source Premier
• Mostly journal articles
• For industry reports
• Publication type Industry Profile
• UBalt or Pratt

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2. Researching Companies
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Researching Companies

• Issue
• What businesses will compete?
• Where are they?
• Public or Private?

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Planning

• Define your information need
• What? When? Where? Why? What Format?
• What is it worth?
• Time
• Money
• Who has the motive to publish?

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Researching Companies

• Reference USA
• Searchable business directory
• Huge
• Varied levels of information
• Info on public and private
• UBalt or Pratt

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Researching Companies

• Mergent Online
• Searchable business directory
• Public companies only
• Lots of information
• UBalt or Pratt

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Researching Companies

• EDGAR
• Financial forms and reports
• Public companies only
• Not processed
• Free

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3. Researching Customers
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Researching Customers

• Issues
• Demographics Easy
• Consumer behavior Hard

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Planning

• Define your information need
• What? When? Where? Why? What Format?
• What is it worth?
• Time
• Money
• Who has the motive to publish?

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Researching Customers

• Census American FactFinder
• Every 10 years, some updates
• Huge
• Free

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Researching Customers

• Baltimore Neighborhood Indicators Alliance
• Statistical profiles of Baltimore neighborhoods
• Compile govt. statistics
• Economics, health, crime, education
• Free

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Researching Customers

• Consumer Expenditure Survey (Bureau of Labor
  Statistics)
• Consumer spending
• Broad product categories
• Free

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Researching Customers

• Demographics USA
• Consumer behavior spending
• Book format only
• Slightly out of date
• UBalt

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Need More Help?

• Ask a Librarian!
• Reference Desk Langsdale 2nd floor
• Phone [phone]
• E-mail langref_at_ubalt.edu
• Chathttp//langsdale.ubalt.edu/
• info_services/contact.htm
• AIM UBLangsdale

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Need More Help?

• Reference Appointments
• Get one-on-one help
• Tailored to your needs
• Choose the time convenient for you
• Image used under a Creative Commons license.
  Source http//flickr.com/photos/ubclibrary/192508
  6298/