ENERGY STAR

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ENERGY STAR SALES ASSOCIATE TRAINING

• Dehumidifiers

(Updated September 2010)
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What is ENERGY STAR?

• ENERGY STAR is a
• government-backed program that helps consumers
  identify energy-efficient products.
• ENERGY STAR qualified products
• Save energy
• Save money
• Save the environment

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About ENERGY STAR
The ENERGY STAR mark ranks among the highest
level of influence on product purchase among all
consumer emblems, similar in ranking to the Good
Housekeeping Seal.
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ENERGY STAR Sales Value

• In 2009 alone, Americanswith the help of ENERGY
  STARsaved 17 billion on their energy bills and
  prevented greenhouse gas emissions equivalent to
  the annual emissions of 30 million vehicles.
• Consumer awareness and desire for efficiency
  savings is high
• In 2009, more than 75 of households nationwide
  recognized the ENERGY STAR label
• Of households that purchased ENERGY STAR products
  in the past year
• 80 of them reported the label as influential to
  their purchasing decision
• More than 90 of them reported they are likely to
  recommend ENERGY STAR products to friends

Source 1) EPA Office of Air and Radiation,
Climate Protection Partnerships Division.
National Awareness of ENERGY STAR for 2009
Analysis of 2009 CEE Household Survey. U.S. EPA,
2010. 2) ENERGY STAR Overview of 2009
Achievements. March 2010.
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ENERGY STAR Qualified Dehumidifiers Overview

• ENERGY STAR
• The government-backed program dedicated to
  helping consumers save money and protect the
  environment through superior energy efficiency.
  Look for the ENERGY STAR label on qualified
  dehumidifiers.
• ENERGY STAR qualified room dehumidifiers
• Use about 15 less energy than conventional
  units, but remove the same amount of moisture
• Save consumers 220 over the lifetime of the
  unit, on average
• Feature more efficient refrigeration coils,
  compressors, and fans than conventional models
• Help prevent climate change by reducing the
  greenhouse gas emissions caused by burning fossil
  fuels at power plants.
• d

Source U.S. Environmental Protection Agency
(EPA) ENERGY STAR Program Savings will vary
depending upon equipment usage.
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ENERGY STAR QualifiedDehumidifier Criteria

• The energy efficiency of a dehumidifier is
  measured by its Energy Factor, which is the
  liters (L) of water removed per kilowatt hour
  (kWh) of energy consumed. In general, a higher
  Energy Factor, means a more efficient
  dehumidifier.
• ENERGY STAR qualified units have an Energy
  Factor ranging from 1.20 to 1.80 (L/kWh) for
  standard capacity units and more than 2.50
  (L/kWh) for higher capacity units.
• Qualified dehumidifiers use 15 less energy than
  similarly-sized standard models, but remove the
  same amount of moisture. They have more efficient
  refrigeration coils, compressors, and fans than
  standard models.

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Saving Energy Saving Money

• The average dehumidifier that has earned the
  ENERGY STAR can save consumers about 20 per
  year. Over the life of the unit, thats more than
  220 in savings!
• The typical household spends more than 2,200 a
  year on energy bills. With ENERGY STAR, consumers
  can save over one-third this amount or about
  700.

• ENERGY STAR qualified products use less energy
  and cost less to operate resulting in

Source U.S. Environmental Protection Agency
(EPA) ENERGY STAR Program
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Saving Energy HelpsProtect the Environment

• Did you know?
• The energy used in the average house can cause
  about two times as many greenhouse gas emissions
  as the average car
• By using less energy, qualified dehumidifiers
  reduce greenhouse gas emissions caused by burning
  fossil fuels at power plants

Source U.S. Environmental Protection Agency
(EPA) ENERGY STAR Program
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Why Buy ENERGY STAR?

• High quality performance
• More efficient moisture removal by dehumidifiers
  that have earned the ENERGY STAR can make a room
  feel cooler in the summer months and less clammy
  in the winter months.
• Save money without sacrifice
• A typical dehumidifier that has earned the ENERGY
  STAR removes the same amount of moisture as a
  similarly-sized conventional unit, but uses about
  15 less energy
• The annual energy saved by a dehumidifier that
  has earned the ENERGY STAR could power an ENERGY
  STAR qualified refrigerator for 5 months! 

Source U.S. Environmental Protection Agency
(EPA) ENERGY STAR Program
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Other Factors to Consider

• In addition to energy efficiency, there are many
  important operating features for customers to
  consider when purchasing a dehumidifier
• Room size and moisture conditions Choose a
  dehumidifier for a rooms moisture conditions,
  ranging from moderately damp to extremely wet.
• Water removal options Most dehumidifiers have a
  removable bucket to collect water, which will
  need to be emptied. Most also have a hose option,
  so the water can be directed into a floor drain.
• Placement Most dehumidifiers have top-mounted
  air discharge and can be placed against walls.
  Models without a top-mounted air discharge need
  to be located away from walls and furniture, so
  that air can circulate freely around the unit.
• Operating temperature If the dehumidifier will
  be operating in temperatures below 65 degrees,
  consider a model specifically designed for lower
  temperatures.

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ENERGY STAR Dehumidifier Brands

• Trusted brands like these
• Frigidaire
• Kenmore
• Whirlpool
• Haier
• Fedders
• Goldstar
• Customize as appropriate

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Find Rebates in Your Area

• Database for Incentives Joint Marketing
  Exchange (DIME)
• Help your customers save even more
• Visit www.energystar.gov/DIME to find
• Appliance rebates in your area
• Incentive amounts, start and end dates
• Name, location, and contact information of rebate
  sponsors
• Retailers and manufacturers can also
• Connect to local energy efficiency program
  sponsors (e.g., utilities)
• Find joint ENERGY STAR promotional and marketing
  opportunities
• Promote your program! Contact your ENERGY STAR
  partner account rep or e-mail efficiencyrebates_at_en
  ergystar.gov.

Disclaimer EPA and DOE do not provide financial
incentives for promoting or purchasing ENERGY
STAR qualified products. This tool is provided as
a courtesy to share information with partners on
the financial incentives available from utilities
and other energy-efficiency program sponsors.
Please direct your questions and comments about
these incentives to the requesting organization
or sponsor.
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ENERGY STAR as Your Sales Partner
Partner with ENERGY STAR and increase sales and
customer loyalty by providing energy savings and
environmental benefits.

• Create Business Value
• Differentiation
• Arm your staff with knowledge
• Provide your customers products of choice
• Grow your customer base
• Attract and retain customers
• Help your customers save money and watch them
  keep coming back

• Create Social Value
• Reducing energy use helps decelerate climate
  change by preventing greenhouse gas emissions
• Lower energy bills for your customers
• Boost your brands environmental image

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• A user-friendly and easily navigable micro-site
  containing training tools for partners.
• Users can navigate throughout four main
  categories to find training resources relevant
• to them products, campaigns, utilities/energy
  efficiency program sponsors,
• and buildings/plants.
• Benefits
• EASY Access to all ENERGY STAR training
  materials and resources on your own.
• ACCURATE The most current training materials to
  share with your sales associates for increasing
  the sale of ENERGY STAR qualified products and
  services.
• RELEVANT A location for collaboration and idea
  exchange with other partners.

To LEARN MORE, visit the ENERGY STAR Training
Center page at www.energystar.gov/training
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Questions

• For questions about ENERGY STAR qualified
  dehumidifiers
• Write to Dehumidifiers_at_energystar.gov
• Call (888) STAR-YES
• For additional information about dehumidifiers
  including
• Qualified products lists
• Special offers
• Savings calculators
• Visit www.energystar.gov/dehumidifier