SAILING THE NILE FOR THE MILLENNIUM DEVELOPMENT

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SAILING THE NILE FOR THE MILLENNIUM DEVELOPMENT
GOALS
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SAILING THE NILE FOR THE MILLENNIUM DEVELOPMENT
GOALS

• Presentation Overview
• Project description
• Goal and Key Objectives
• Rationale, Partners and Budget
• Main interventions
• Communication Strategy
• Replicability
• Challenges and Lessons
• Conclusion

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SAILING THE NILE FOR THE MILLENNIUM DEVELOPMENT
GOALS

• Key idea
• 8 feluccas 8 MDGs
• 8 cities in Upper Egypt and Cairo
• October 17th (Stand Up) to December 8th
  Development as a Right
• Events celebrating human rights, development and
  youth volunteerism
• A unique partnership Civil society, UN,
  Government, private sector and NGOs
• An annual campaign in Upper Egypt until 2015.

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SAILING THE NILE FOR THE MILLENNIUM DEVELOPMENT
GOALS
Goal To promote civil society participation in
local and national efforts to achieve the
Millennium Development Goals. Objectives Raise
awareness on the meaning of the Millennium
Development Goals Trigger dialogue and local
voluntary action that contributes to achieving
the Millennium Development Goals. Target Youth
and Children in Upper Egypt
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SAILING THE NILE FOR THE MILLENNIUM
DEVELOPMENTGOALS

• Rationale
• 40 affected by poverty and levels increasing
• Serious regional disparities
• Civil society role
• Main Partners
• Youth Association for Population and Development
• UN Agencies
• Government NCCM
• Private Sector
• Budget
• Private sector 120,000
• United Nations 85,000
• International NGO 15,000
• Government in kind 20,000
• TOTAL 240,000

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SAILING THE NILE FOR THE MILLENNIUM DEVELOPMENT
GOALS

• Main Campaign Interventions
• Strong and integrated communication strategy
• NGO capacity building and link to NGO
  Coalitions trainings, conferences and workshops
• MDG perceptions report to stimulate dialogue
• Increasing visibility of development work done by
  the UN, NGOs and Egyptian Government
• Based on
• Decentralized approach 8 Local Committees

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SAILING THE NILE FOR THE MILLENNIUM DEVELOPMENT
GOALS

• Management

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SAILING THE NILE FOR THE MILLENNIUM DEVELOPMENT
GOALS
Elements of Communication What? Strong Logo
linked to global campaign Key messages
discussed and agreed upon Production of printed
materials brochures, posters, flyers etc Radio
and TV Pubic Service Announcements pro bono
airing Media coverage electronic and
print Youth Documentaries SOTNA (Our
Voice) Community music, theatre and photography
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SAILING THE NILE FOR THE MILLENNIUM DEVELOPMENT
GOALS
Elements of Communication cont.. Who? Partners
hip with GreyWorldwide probono One UN Inter
Agency Communication Task Force Celebrities
both GWA and other advocates Governors and
National Council for Motherhood and
Childhood Non Governmental Organizations
mobilizing youth Youth Groups
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SAILING THE NILE FOR THE MILLENNIUM
DEVELOPMENT GOALS

• Challenges and Lessons Along the Way
• Interrupting passivity and strengthening the
  voice of civil society (youth)
• NGO Capacities and representation
• Inserting programme into larger context
• One UN balance dialogue and timely decisions
• Government sensitivity not complacency
• Unifying and agreeing upon key messages

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SAILING THE NILE FOR THE MILLENNIUM
DEVELOPMENTGOALS

• Replicability
• Strong Government support to ensure that it
  remains a national campaign
• Assessing NGO capacity prior to selection
• Full backing of UNCT in order to link to the
  larger policy dialogue on MDGs
• Inclusive Steering Committee for guidance
• Resource mobilization strategy to cover campaign
  for more than one year
• Ensure implementation for minimum of 4 years.

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SAILING THE NILE FOR THE MILLENNIUM DEVELOPMENT
GOALS

• Conclusion
• Sailing the Nile is a communication component of
  a larger national effort to achieve the MDGs
• Incremental and dynamic approach
• Seeking to diversifying partnerships to increase
  sustainability
• Long term vision a yearly MDG campaign managed
  by a network of civil society organizations.
• A valuable opportunity to learn how best to join
  our efforts and avoid fragmentation.
• Allocated the 2006 Administrators Award for
  Innovation

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SAILING THE NILE FOR THE MILLENNIUM DEVELOPMENT
GOALS
THANK YOU!
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