Country Template

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Toluca Campus Profile
Mexico City, Mexico January 11-12, 2006
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Toluca Campus Market Share and Competition
Total Population Influence Zone Toluca 1.5
million Age-Relevant Addressable Market
235,000 Total Capacity Toluca 4,150
COMPETITION NUMBER OF STUDENTS IUEM
(1950) 2,646 ITESM (1980) 2,540 C.U.
SIGLO XXI (1990) 1,221 C.U. DIDASKALOS
(1995) 776 UNIVERSIDAD DEL VALLE DE TOLUCA
(1975) 757 UNIVERSIDAD MEXIQUENSE (1995)
372
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Toluca Campus Highlights

• Opened in 2003 and has been the fastest growing
  campus in the history of UVM. Today it has
  almost 4,000 students.
• First Greenfield campus under Laureate management
  using modular growth construction model.
• Reached break even in the first year of
  operations.
• Located in large industrial city (population 1.5
  million) very close to Mexico City.
• Companies like Chrysler, Bayer, 3M, BMW, Ford
  have plants in Toluca
• Able to capture a large market share from the
  beginning based on
• High UVM brand recognition due to closeness to
  Mexico City
• Limited high quality offering in Toluca
• Captured students who previously commuted 40
  miles to go to schools in Mexico City
• Excellent location in Metepec, one of the fastest
  growing municipalities in all of Mexico.
• Strong community ties through local employment
  generation and an aggressive public-relations
  program by the Rector.