Case Study : TVS Motors - Mumbai

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Case Study TVS Motors - Mumbai
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Case Study TVS Motors

• Objectives
• Generate excitement and awareness for the New
  Victor Edge motorcycles in Mumbai, Navi Mumbai,
  Thane and Raigad districts
• Generate leads / bookings
• Strategy
• Agency developed, managed executed a
  comprehensive campaign that created High
  Visibility Impact In Outside dealerships
  for one month period. It involved
• Promotional Schemes to generate traffic to
  dealerships
• Special Display to generate excitement in the
  product
• Mass Media Campaign to announce schemes etc.
• Roads Shows Float activities to develop
  awareness excitement
• Musical Nite and Meet Sachin Tendulkar to
  culminate the campaign with a bang

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Case Study TVS Motors

• Strategy
• Agency created the campaign designs which
  included print ads, banners, handbills, road show
  kits, truck floats etc.
• Musical Nite for those who booked / purchased
  bikes during the period was organized by the
  agency.
• Meet Sachin Tendulkar Lucky draw winners
  were invited to meet Sachin. Bikes autographed by
  Sachin were handed over to the winners and they
  got a chance to interact with the winners.
• Results
• Enquiries generated 1155 Hot Prospects 673
• Bikes delivered during campaign 535

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Case Study TVS Motors
Activity Pictures Road Show
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Case Study TVS Motors
Activity Pictures Road Show
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Case Study TVS Motors
Activity Pictures Float Based Activity
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Case Study TVS Motors
Activity Pictures Float Based Activity
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Case Study TVS Motors
Activity Pictures Float Based Activity
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Case Study TVS Motors
Activity Pictures Musical Nite
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Case Study TVS Motors
Activity Pictures Musical Nite
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Case Study TVS Motors
Activity Pictures Musical Nite
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Case Study TVS Motors
Activity Pictures Meet with Mr. Sachin Tendulkar
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Case Study TVS Motors
Activity Pictures Meet with Mr. Sachin Tendulkar
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Case Study TVS Motors
Activity Pictures Meet with Mr. Sachin Tendulkar
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Case Study TVS Motors
Newspaper Ads
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Case Study TVS Motors
Newspaper Ads
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Case Study TVS Motors
Handbill Front Back
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Case Study TVS Motors
Entry Pass Front Back