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Case Study : TVS Motors - Mumbai

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Case Study : TVS Motors - Mumbai. Case Study TVS Motors. Objectives : ... New Victor Edge motorcycles in Mumbai, Navi Mumbai, Thane and Raigad districts ... – PowerPoint PPT presentation

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Title: Case Study : TVS Motors - Mumbai


1
Case Study TVS Motors - Mumbai
2
Case Study TVS Motors
  • Objectives
  • Generate excitement and awareness for the New
    Victor Edge motorcycles in Mumbai, Navi Mumbai,
    Thane and Raigad districts
  • Generate leads / bookings
  • Strategy
  • Agency developed, managed executed a
    comprehensive campaign that created High
    Visibility Impact In Outside dealerships
    for one month period. It involved
  • Promotional Schemes to generate traffic to
    dealerships
  • Special Display to generate excitement in the
    product
  • Mass Media Campaign to announce schemes etc.
  • Roads Shows Float activities to develop
    awareness excitement
  • Musical Nite and Meet Sachin Tendulkar to
    culminate the campaign with a bang

3
Case Study TVS Motors
  • Strategy
  • Agency created the campaign designs which
    included print ads, banners, handbills, road show
    kits, truck floats etc.
  • Musical Nite for those who booked / purchased
    bikes during the period was organized by the
    agency.
  • Meet Sachin Tendulkar Lucky draw winners
    were invited to meet Sachin. Bikes autographed by
    Sachin were handed over to the winners and they
    got a chance to interact with the winners.
  • Results
  • Enquiries generated 1155 Hot Prospects 673
  • Bikes delivered during campaign 535

4
Case Study TVS Motors
Activity Pictures Road Show
5
Case Study TVS Motors
Activity Pictures Road Show
6
Case Study TVS Motors
Activity Pictures Float Based Activity
7
Case Study TVS Motors
Activity Pictures Float Based Activity
8
Case Study TVS Motors
Activity Pictures Float Based Activity
9
Case Study TVS Motors
Activity Pictures Musical Nite
10
Case Study TVS Motors
Activity Pictures Musical Nite
11
Case Study TVS Motors
Activity Pictures Musical Nite
12
Case Study TVS Motors
Activity Pictures Meet with Mr. Sachin Tendulkar
13
Case Study TVS Motors
Activity Pictures Meet with Mr. Sachin Tendulkar
14
Case Study TVS Motors
Activity Pictures Meet with Mr. Sachin Tendulkar
15
Case Study TVS Motors
Newspaper Ads
16
Case Study TVS Motors
Newspaper Ads
17
Case Study TVS Motors
Handbill Front Back
18
Case Study TVS Motors
Entry Pass Front Back
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