Credentials

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technopak
A Specialist Consulting Firm for Retail,
Fashion, Consumer Products, Healthcare Sectors
Retail Sector Credentials March 2008
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Brief Description

• A unique Services organization offering advisory
  and implementation support to leading Indian and
  International companies in India and outside
  India operating in Consumer Products Fashion
  industries and in Retail Healthcare sectors

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Introducing Technopak

• Specialist management consulting firm with focus
  on retail, textile and apparel, and consumer
  goods sectors
• Started in 1992 - currently in its 15th year of
  operation
• Recognized as the Thought Leader in the sectors
  of its specialization
• Strategic affiliation with Kurt Salmon Associates
  (KSA) premier global management consulting firm
  for consulting services
• Three office locations (Gurgaon, Bangalore, Thane
  - Mumbai) 250 professionals including 200
  Consultants in November 2007

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Located In India Serving The World
Locations Serviced
Office Locations
UK
Italy
France
USA
Germany
Switzerland
Turkey
Japan
Dubai
Pakistan
Delhi
Bangladesh
Kuwait
India
Mumbai
Hong Kong
Bangalore
Brazil
Sri Lanka
Kenya
Mauritius
Australia
Uruguay
technopaks Global Footprint as a Consulting
company, coupled with strong Industry
relationships, enables technopak to deliver a
unique advisory offering
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Supported by a Specialized Team

• From premier engineering and institutes -
  including IIM, XLRI, IIT, IIFT, NIFT, TITS in
  India, UCLA and Chicago Business School (USA),
  INSEAD (France), Lancaster University, University
  of Surrey and Imperial College in UK to name a
  few
• Average age 28 years
• Represent a wide variety of functional
  backgrounds - including Finance, Engineering,
  Marketing, Merchandising and Textiles
• Most have hands-on industry experience in their
  field of specialization
• Availability of this enormous talent and
  knowledge pool enables Technopak to create
  special and customized teams for each project
  depending on the requirements
• Plan to grow to a 400 team by June 2008

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Across Domains
A Complete Solution Provider

• Tailored Solutions
• Adaptable/Flexible Solution

• Corporate Visioning
• Merger/Alliance Strategy
• Diversification/Expansion Strategy
• Implementation, Integration, Rollout and Support

• Personnel Management
• Change Enablement
• Strategy Redefined
• Organizational Redesign

• Building Body of Knowledge through gathered
  understanding of the market/industry

Corporate Strategy
Niche Solution
Performance Management

• Industry/Market Study
• Marketing Strategy
• Operational Strategy
• Financial Strategy

Knowledge Management

• Psychographic Analysis
• Behavioral Patterns
• Deciphering Shopping Consumption Behavior

Functional Strategy
Consumer Analysis
Conceptualization

• Conceptualize Framework
• Understand Industry Dynamics

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Retail End To End Solution
Define the Retail Concept
Develop business strategy and business
plan
Development of operational strategy and
process
Development of operational procedure
Launch of Pilot store Evaluation
International Partnerships
Infrastructure planning and Implementation
Roll Out (National /Regional)
Strategy
Implementation
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End To End Solution Implementation Capabilities
Organization Build-Up
Marketing Strategy

• Job descriptions specifications
• Appraisal compensation systems
• Assistance for hiring top management

• Definition of marketing plan
• Selection of ad agency
• Supervision of output

Supply Chain Logistics
Retail Store
Retail Estate

• Defining store brand elements
• Selection of store design firm
• Elements of store layout

• Supply chain strategy
• Inventory warehouse management
• Transportation networks
• Distribution center configuration

• Real estate strategy
• Network planning
• Retail market evaluation

Capabilities across the entire Retail Spectrum
Sourcing Buying

• Defining policies procedures
• Vendor evaluation framework
• Defining buying strategy framework

IT, Supply Chain Logistics
Key Partnerships

• Defining partnership requirements
• Developing partnership framework
• Facilitating tie-ups with key partners

• Facilitate IT vendor selection planning
• Process inputs for IT implementation

Retail Operations

• Operating procedures
• Merchandise policies and procedures
• Selection of POS module
• Training module

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Complementary Services Through Technopaks
Divisions

• The Knowledge Company The market and consumer
  research arm of Technopak, offers a series of
  research reports and trend updates across various
  consumer product categories, on the basis of
  "inference oriented" findings rather than sundry
  facts and figures, analyzed by a team of experts
  in the consumer products and retail industry
• The People Company Offers comprehensive
  training and recruitment services to retail,
  fashion, consumer product, and healthcare
  businesses

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Technopak Alliances And Service Offerings

• In its endeavor to offer an entire range of
  end-to-end retail solutions to its clients,
  Technopak has partnered with some of the worlds
  leading firms specializing in providing retail -
  specific services. Some of the strategic
  partnerships alliances which Technopak has
  entered into are as follows
• Envirosell (USA)
• Vertebrand (India)
• Foley Designs (India)
• Kurt Salmon Associates (USA)
• In collaboration with its partners, technopak
  offers the following additional services, besides
  strategic and advisory services
• In-store Consumer Insight Services
• Branding Services
• Product, Packaging Graphic Design Services
• Store Design Services

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Consumer Insights Services - In Collaboration
With

• Envirosell, founded by Mr. Paco Underhill
  specializes in conducting research on the
  different aspects of shopping behavior for over
  25 years, and has earned the status of being an
  expert and pioneer in this field
• In collaboration with Envirosell, the technopak
  team has been trained on traditional market
  research techniques, anthropological observation
  methodologies, consumer intercept interviews and
  videotaping
• This division specializes in
• Analyzing the interaction between people
  products, and people commercial spaces
• Conducting research to understand the different
  aspects of shopping behavior, and what motivates
  the behavior of todays consumer
• Advising on consumer friendly shopping
  environments and packaging
• Exploring the dynamics and patterns of the actual
  shopping process, as well as the influences on
  purchase decisions, and customer needs
• Measuring the impact and effectiveness of new
  in-store merchandise and other customer related
  initiatives

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Brand Building services with

• Over the last 7 years Vertebrand has been
  advising small and large clients on implementing
  scientific brand building processes
• Vertebrand's expertise spans a host of industry
  verticals - FMCG, Consumer Durables, Technology,
  Retailing Services and Industrial OE Sectors
• Vertebrand also functions as an ongoing,
  outsourced Brand- Building think-tank for many of
  its clients
• MTR, Nilgiris, W, Namdharis Fresh, TVS Tyres
  etc., are some brands whose fortunes have grown
  exponentially thanks to Vertebrands
  intervention.
• Apart from long- term partnerships with many of
  these brands, Vertebrand has also undertaken
  brand repositioning and entry strategy projects
  for large Indian conglomerates like EID Parry, TI
  Cycles, TAFE, Blue Star, BILT, Titan, Dabur and
  many more

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Graphic Product Design Services In J/V With
Foley Designs

• Foley Designs is a graphic design company based
  out of Bangalore, India offering product and
  graphic design services to consumer product and
  retail industries
• The Services / Designs include the following
• Product Design
• Packaging Design
• Postcard Campaigns, Presentation Support ,
  Posters,
• Tradeshow Displays, POS Collaterals
• Other General Graphic Design

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Thought Leadership
India Consumer Trends 06-07
India Luxury Trends 2006
Quota Free World
Chinese Consumer Outlook
Middle East Market Resource Book
Healthcare Outlook
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Path-breaking Work In Building Predictive
Models The TREM Model

• Proprietary model using advanced statistical
  modeling to project the size and composition of
  the retail universe in the future
• On the basis of
• Primary research to map retailer attitudes
  towards business growth incorporating Cluster
  Analysis to identify common behavioral groups
  among retailers and to trace each ones tendency
  to shift
• Secondary research to identify and understand the
  effect of economic Indicators on future growth of
  retail universe incorporating multiple regression
  analysis and economic indicators like GDP,
  population growth and density, unemployment, rate
  of urbanization, CPI and inflation, per capita
  income .
• The model has been used successfully in FMCG,
  food and grocery and apparel categories

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Industry Initiatives
Existing Events
Forthcoming Events
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Therefore, What Technopak Offers Is .
Driving Business Momentum
Assuring Distinction

• Expertise grounded on experience
• Beyond provision of end-to-end solutions
• Pioneering specializations in the field

• Delivery mechanisms aligned with assurances
• Commitment to excellence

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Technopak Advantage
Industry Specialization
Desired level of expertise including unparalleled
industry knowledge, combined with a depth of
technical and professional skills
Implementation Focus
Objective Approach
Client Confidence
From identification of issues, design of new
processes and implementation planning, managing
the change process is a constant focus
An Objective Approach to all projects which is
helpful in identifying opportunities for
improving time to market and resolving difficult
issues
Our success in providing quality service is
proven through demonstrated client confidence.
Each year we have succeeded in serving our
regular clients
Facilitation Skills
Our consultants have top notch facilitation
skills. These skills are critical to the
effective management of all projects
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Our Clients Also seem to Agree
Establishing Credentials
Client Speak
technopak has the most experience with global
customers, strong management backing to grow and
improve service
Quality leadership
technopak has successfully designed and
implemented solution at our premises. We would
like to record our appreciation of the skill-sets
and experience that they brought to the table and
would have no hesitation in recommending
technopak for similar deals
Reliable partner with proven track record
It is heartening to see technopak teams desire
to go beyond the obvious, to facilitate ease of
execution
Commitment to go the extra mile
technopak became the logical choiceextensive
experience in handling large Retail projects,
deep understanding of our business needs, access
to appropriate techniques and commitment to see
the project through from end-to-end were
important in swinging our decision
Tangible, measurable business results
I am amazed with technopaks desire to complete
task on hand and on their motivation levelsthey
exhibit admirable understanding of Business and
Operational requirements
Business and Domain Expertise
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A More Detailed Client List
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Our Clients Retail and Consumer Products

• India
• Adani Exports, Ahmedabad
• Alstom, Chennai
• Bacardi, New Delhi
• Bajaj Auto Ltd. Pune
• Benetton, New Delhi
• Coca Cola, Mumbai
• E.I. Dupont, Gurgaon
• East India Hotels, New Delhi
• Godrej Appliance, Mumbai
• Hindustan Lever, Mumbai
• India Cements, Chennai
• Larsen Toubro, Mumbai
• Marico, Mumbai
• Mahindra Intertrade, Mumbai
• Microsoft, New Delhi
• Mother Dairy, New Delhi
• Nokia, New Delhi
• Philips, Mumbai

• International
• Al-Ghanim, Dubai
• Argos, UK
• Caleffi, Italy
• CLSA, HK
• Escada, Germany
• Giorgio Armani, Italy
• Gloria Jeans, Australia
• HMV,UK
• Jumbo Group, Dubai
• John Keels, Sri Lanka
• Landmark, Dubai
• MAS Holdings, Sri Lanka
• Marks Spencer, UK
• Mothercare, UK
• Okaidi, France
• Transcom, Bangladesh
• Tetra Pak, Sweden
• Vision Express, UK

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Other Clients Retail And Consumer Products

• Abhishek Industries
• Aeren RJ Group
• AP Fashions
• Agarwal Polyfins
• Alok Department Stores
• Ambattur Clothing
• Arun Processors
• ATE Marketing
• Bharat Vijay Mills
• Bindal Group
• Collage Estate Pvt Limited
• Creative Home Fashions
• Ebony
• EIH Limited
• G Corp
• Ginni Filaments
• GTN Enterprises
• Heritage
• Indian Oil

• Manjeera Retail
• Meridian Apparels
• Mira Exim Limited
• Modipon Fibres
• Nerolac
• Nilgiri's
• Paras Buildtech
• Passion Tea
• Pearl Global Limited
• Prateek Apparels
• Primero Intimates
• Priyadarshini Spinning Mills
• RR Fashion Fabrics
• Rattha Overseas
• Renaissance Jewellery
• Sawhney India Pvt Limited
• Shivam Global Apparels
• Sia Art Jewellery
• SP Apparels

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Other Clients Retail and Consumer Products

• Department Stores
• Akbarallys, Mumbai
• Globus
• Ebony
• Lifestyle
• Pyramid
• Pall Mall
• Shoppers Stop
• Trent
• General Merchandise Stores
• DCM Sriram Consolidated, New Delhi
• Godrej Agrovet, Mumbai
• Heritage Foods, Hyderabad
• Indo-Rama, New Delhi
• Reliance Industries Ltd, Mumbai

• Specialty Stores
• Action Shoes, New Delhi
• Big Jos, New Delhi
• Bombay Dyeing, Mumbai
• Barista, New Delhi
• Cafe Coffee Day, Bangalore
• Century Textile, Mumbai
• Essar, Mumbai
• Fresh Honest Café, Chennai
• Godrej, Mumbai
• Hindustan Sanitaryware, New Delhi
• Oswal Group, Ludhiana
• Parryware, Chennai
• TI Cycles, Chennai
• Usha International, New Delhi
• Viveks, Chennai
• Wills Lifestyle, New Delhi

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Our Clients Food Products and Retailers

• Aditya Birla Retail
• Barista
• Britannia
• Café Coffee Day
• Dabur
• EIH Limited (Oberoi Group)
• Godrej Industries
• Heritage
• ITC Foods
• John Keels
• Marico
• Mother Dairy

• Nestle
• Nilgiri's
• Passion Tea
• Pinar
• Reliance Retail
• Shoprite
• Tetrapak
• Trinethra
• Unilever
• Wal Mart
• Yum Brands

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Our Clients Govt. Bodies, Financial
Institutions Industry Forums

• Apparel Exports Promotion Council, New Delhi
• APEDA (Ministry of Commerce), New Delhi
• Board of Investment, Sri Lanka
• Confederation of Indian Industries (CII)
• Carpet Export Promotion Council (CEPC)
• Department of Post, New Delhi
• Government of Andhra Pradesh
• FICCI, New Delhi
• ICICI Limited, Mumbai
• ICICI Venture Fund, Mumbai

• Intercontinental Group of Department Stores,
  Switzerland
• Indian Cotton Mills Federation, New Delhi
• ICRIER, New Delhi
• Ministry of Food Processing Industry, New Delhi
• Ordnance Parachute Factory, Kanpur
• Warburg Pincus, Hong Kong
• Oak Investments, USA
• TEXPROCIL, Mumbai

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Our Clients Real Estate

• Amira Investments Pvt. Ltd.
• Aerens, Delhi
• ATD Holdings Ltd., Singapore
• Bombay Dyeing, Mumbai
• Collage, Delhi
• DLF Universal, Delhi
• Godrej Properties
• ICICI Properties, Mumbai
• Kaysons Lucknow
• Kanoria Group, Delhi
• Kingston Properties, Mumbai
• Larsen Toubro
• Manjeera Retail Holdings
• MSR Group, Bangalore
• Pioneer Profin, Delhi
• Piramal Holdings Ltd., Mumbai
• Transcom, Dhaka
• Vipul Infrastructure, Delhi
• Vijay Infrastructure Projects, Mumbai

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Our Clients Textiles and Apparel

• Ambattur Clothing Co., Chennai
• Arvind Mills Limited, Ahmedabad
• Arvind Products Ltd., Ahmedabad
• Ashima Group, Ahmedabad
• ATL Textiles, Mumbai
• A V Birla Group, Mumbai
• A V Thomas, Chennai
• Birch Investments Ltd., Kenya
• BNT Connections, Chennai
• Bombay Dyeing, Mumbai
• Bhartiya International, New Delhi
• Century Textiles, Mumbai
• Chemplast (Sanmar) Group, Madras
• Cheslind Textiles Limited, Bangalore
• Dalmia Cement (Bharat) Limited, Bangalore
• DCM Shriram Group, Delhi
• Defiance Knitting India, Ambernath
• Dhir Global Industria Ltd., Gurgaon
•  Fashion Design Council, New Delhi

• KBT Limited, Delhi
• Ki-Ko-Mo, Mumbai/ New York
• Konega International, Mumbai
• Leela Lace, Bangalore
• Levi Strauss India, Bangalore
• LNJ Bhilwara Group, Delhi
• Loyal Textiles, Madras
• Madura Coats Ltd., Bangalore
• Madura Garments, Bangalore
• Madura Industrial Textile, Madurai
• Mafatlal Industries, Mumbai
• Mahajan Overseas, Panipat
• Mahindra and Mahindra, Mumbai
• Margadarsi Apparels, Hyderabad
• Matrix Clothing, Gurgaon
• Miltons, Mumbai
• Modipon Fibers, Modinagar
• Morarjee Mills, Mumbai
• Natural Textiles Ltd., Bangalore

• Rajshree Spng Mills Ltd, Coimbatore
• Raymond Apparel Limited, Mumbai
• RMX Joss, New Delhi
• Rupa Co., Calcutta
• Reliance Industries Ltd., Ahmedabad
• Sarita Handa Exports, Gurgaon
• SEDF, Bangladesh
• S. Kumar Synfabs Ltd., Mumbai
• S N Group, Ahmedabad
• S M Apparels, Chennai
• S P Apparel
• Shahi Export , Delhi / Bangalore
• Silvia Apparel Ltd., NOIDA
• SKD Pacific, Hong Kong
• Stencil (Turner Morrison), New Delhi
• Snowhite Group, Delhi
• Sonal Garments, Bangalore
• TCNS Clothing, New Delhi
• Tilak Exports Imports, New Delhi

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Please Contact .
Harminder Sahni Managing Director Technopak
Advisors 4th Floor, Tower A DLF Building 8 DLF
Cyber City, Phase II Gurgaon 122 002 (National
Capital Region of Delhi) India Harminder.sahni_at_tec
hnopak.com Phone 91.124.454 1111Fax
91.124.454 1199 Preeti Reddy Vice
President Technopak Advisors 11th Floor Canberra
Block UB City 24 Vittal Mallaya Road Bangalore
560 001, India preeti.reddy_at_technopak.com Phone
91.80.4034 8600Fax [phone]
Asitava Sen Vice President 4th Floor, Tower A DLF
Building 8 DLF Cyber City, Phase II Gurgaon 122
002 (National Capital Region of
Delhi) India Asitava.sen_at_technopak.com Phone
91.124.454 1111 Fax 91.124.454 1199