University of Pittsburgh

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University of Pittsburgh
Brazil Presentation
By Rod Pinheiro
February 20th 2005
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Out Line

• Introduction
• Historical Overview
• General Information
• Economy
• People and Culture
• Customs
• Conversation
• Business Culture
• Facts about Brazil

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(No Transcript)
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From Pittsburgh-USA to São Paulo-Brazil
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Brazil borders
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Historical Overview

• 1500 Portugal colonized Brazil
• 1808 Portuguese court moved to Brazil and
  opened ports to international trade
• 1822 Brazils independence from Portugal
• 1889 Brazil was deposed by military coup
• 1982 Direct elections

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White banner Order and Progress
Green forests
Yellow wealth in gold
27 Stars states F.D.
Blue skies
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General Information
Population

• China
• India
• USA 275 mi.
• Indonesia
• Brazil 174 mi.

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Equator
Where I am from

• 5 regions
• 3 time zones
• 2 seasons (very hot and humid with rainy periods)

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Economy

• 8th largest
• Gross Domestic Product 403.8 billion (2002)
• Industry 37
• Agriculture 9
• Service 54
• Official Currency Real

1U R 2.87
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Economy

• Largest economy in South America
• Agricultural, mining, manufacturing, and
  service industries
• Worlds largest producer of coffee,
  oranges, sugar, and bananas
• Major producer of soybeans, corn, cocoa,
  beef, pork, rice and cotton

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Economy

• Exports automobiles parts, minerals, steel
• iron ore, chemicals, cement, footwear, coffee
• Imports machinery and equipment, chemical
• products, oil
• Industries textiles, shoes, chemical, cement,
• lumber, steel, aircraft, motor vehicles parts

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People Surface Culture

• Brazilians are warm, fun loving, free-spirited,
  and hard working
• Opinionated and will argue their convictions
• Extremely casual attitude about time
• Say oi for hello and tchau for goodbye

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People Surface Culture

• Portuguese is the official language Do not
  address Brazilians in Spanish
• (It is insulting ?)
• Social status is measured by ones power to
  acquire possessions
• Income distribution is highly unequal and
  poverty affects more than 1/3 of total pop.

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People Surface Culture
Customs

• Handshake is a common greeting, but close
  friends will often embrace kiss cheeks
• (Do not be scared)
• Frequent touching of arms, hands, and
  shoulders often occur during a conversation.
• Thus, this is not a invasion of personal space

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People Surface Culture
Customs

• The O.K. sign upside down is considered
• vulgar
• If things are going well, the thumbs-up sign
  is okay
• Avoid yawning, stretching or burping in public

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People Surface Culture
Customs

• Flicking the fingertips underneath the chin
  indicates that you dont know or understand
  the answer to a question
• Smoking is illegal in most public places

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People Surface Culture
Customs

• Brazilians often snap their fingers to add
  emphasis to a statement or to indicate that
  something occurred long ago
• When joining or leaving a small group, it is
  polite to acknowledge everyone by shaking
• hands

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People Surface Culture
Conversation

• Maintain eye contact
• People stand close when talking
• Fast, animated talkers
• Avoid monopolizing a conversation

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People Surface Culture
Conversation

• Welcome topics your travels, food,
  Brazilian dance/arts, and futebol
• Topics to avoid ethnic/class differences,
  Argentina and economic problems

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People Surface Culture
Food

• Brazilian diet includes meat, bread, rice,
  beans, cheese, and eggs
• Lunch is the main meal, dinner is lighter
  later 7-10 pm
• Pastries are typical snacks
• Favorite foods vary by region feijoada,
  churrasco (barbecue), beef with fries

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Business Culture

• Business entertaining is conducted over lunch
  or dinner
• Business lunch-2 hrs, business dinner-3 hrs
• Arrive on time for business dinner
• Social dinner- 15 minutes late
• Most restaurants add 10 to the bill, leave
  another 5 for the tip

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Business Culture

• Avoid touching food with your fingers
• Dont use your fork to cut
• Do not eat pizza with your hand if you are
  in a restaurant
• If you are toasted, raise your glass and
  propose a toast in return

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Business Culture

• Best times to schedule appointments 10 am-
  noon, and 3-5 pm
• Official business hours 830am- 530pm
• Not all Brazilians wish to be addressed by
  their last names
• Senhor (a) and Doutor(a) can be added to
  first names

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Business Culture

• English is spoken
• Knock on all office doors and wait to be
  admitted
• Be prepared for frequent interruptions during
  meetings
• Never leave as soon as a meeting is over

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Business Culture
Dress

• Business people are highly conscious of dress
• Men wear dark suits and conservative ties
• Women wear conservative dresses, skirts,
  pantsuits, blouses
• Be sure to dress well even if you are going
  shopping or just walking down the street

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A few statements aboutBRAZIL
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In the president elections of 2002, all the
regions of Brazil were computerized, supplying
final results in less than 24 hours.
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An average of 70 of the Brazilian population,
rich and poor, dedicate a considerable part of
their time in volunteer services.
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Brazil today the third biggest democracy in the
world and the eighth world economy.
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Brazilian people are hospitable, willing to speak
the language of the tourist, to gesticulate and
go beyond necessary efforts to please.
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Brazil is the second largest market for jets and
executive helicopters.
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Public relations agencies win the biggest and
best global awards.
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Although Brazil is a nation in development,
Brazilian internet users represent 40 of the
total number in Latin America.
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There are 14 automotive plants in Brazil and 4
more on the way, while some neighboring nations
have none.
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About 97.3 of kids between the ages of 7 and 14
are in school.
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Brazil has the most modern banking system on the
planet.
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The celular phone industry in Brazil is the
second largest in the world, with about 650,000
new accounts per month.
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In the fixed telephone industry, our nation is
the 5th largest in the number of phone lines
installed.
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About 6,890 Brazilian companies have the ISO 9000
Quality Certification compared to 300 in Mexico
and 265 in Argentina.
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Rio de Janeiro
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Carnival in Rio
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Carnival in Salvador
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This is São Paulo
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Marginal
São Paulo has today about 16 million people
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Ibirapuera Park
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Iguacú Falls
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Amazon Green Forest
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Cities Protected by Federal Law
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Muito Obrigado ! Divirta-se! Thank you!
Have fun!
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Questions ?