to

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• Introduction
• to
• Strategic Corporate Management

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Game Scenario

• You and your business partners have decided to
  enter the international microcomputer industry.
• The microcomputer industry is in its introductory
  stage of the product life cycle.
• Several other international firms are entering
  the market at the same time.

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Regional Web Centers for e-Commerce
Toronto
Paris
Chicago
Shanghai
Sao Paulo
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Chronology of Events

• Q3, test-market brands, prices, ad copy, media
  campaigns, sales staffing, and internet tactics.
  Determine production schedule for each brand.
• Q4, study end user feedback, competition,
  operating performance, employee morale, and
  financial performance and make adjustments in
  strategy.

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Chronology of Events

• Q5, prepare a one-year business plan. Present
  business plan and financial request to venture
  capitalists and negotiate equity investment.
• Q5 Q8, initiate international roll-out campaign.

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Chronology of Events

• End of game, prepare Report to the Board
  regarding
• second year performance,
• deviations from plan,
• justification for departures,
• analysis of current market, and
• plan for future.

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