Sin ttulo de diapositiva

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Kick-off Meeting. Istanbul 22/11/04
Technical Assistance for the creation of a
MDO (Marketing Destination Organisation) in
the West Mediterranean Region Antalya / Burdur /
Isparta
Turkish Chamber Development Programme. Phase II
EUROCHAMBRES
Antalya CCI Barcelona
CCIN
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Diagnostic. Phase I
WHERE WE WERE ? An overcrowded sea side strip
with immediate good tourism business based on
all inclusive system, risking to reach its
declivity point. A tourism undeveloped region in
the inland part of Antalya, as well as in
Isparta and Burdur, however plenty of natural
and cultural resources. A highly concentrated
tourism market both in clients typology and
nacionalities as well as in operation
companies.
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Objectives.Phase I
WHERE DID WE WANT TO GO ? A balanced tourism
dynamics in the sea side strip tending to a
sustainable development model on a long term
perspective of tourism business for the
region. A progressive and planned tourism
development of inland areas, that spread tourism
benefits all over the region and, at the same
time, that give and added value to the sea side
tourism offer. A more diversified market with
tourism products for a wide range of market
segments. A global tourism development model
that strengthen the participation of small and
medium size local companies in the tourism
business
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Results Phase I
A new concept of sustainable tourism
development. Basic Guidelines for a Competitive
and Sustainable Development of West
Mediterranean Region New products design. New
Product Lines Development New tools to market
our new offers West Mediterranean Tourism
Booking System West Mediterranean Tourism Logo
and Image Organising all actors, both public
and private, involved in tourism to reach the
objectives. Competitiveness and Marketing Groups
Organisation
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PHASE II Eurochambres TCDP
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NEW PRODUCTS DEVELOPMENT

• Rural Accomodations
• Cultural Packages
• Active tourism
• Trekking packages
• Nature stays
• Historical tours
• Traditions and Craftsmanship

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NEW PRODUCTS TERRITORIAL STRATEGY

• TOURISM FLOWS
• Coast to inland
• Inland and beach combinations.
• Specific interest tours
• Beach as a complement of cultural tours.
• Antalya as an alternative cultural tourism gate
  in Turkey

ISPARTA
BURDUR
ANTALYA
Manavgat
Kemer
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Objectives Phase II
The creation and marketing of new products for
independent tourism, as an alternative to usual
sun and sea type tourism. The organisation of
a system for the promotion and management of the
new alternative tourism, MDO ( Marketing
Destination Organisation ). The implementation
of an on-line sales system and the design of a
marketing plan for the West Mediterranean
products.
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TO PROMOTE THE PARTICIPATION OF LOCAL SMEs OF
WEST MEDITERRANEAN REGION IN THE BENEFITS OF
TOURISM ACTIVITY
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Methodology I

• To spread Project aims all over West
  Mediteranean Region
• To promote the creation and participation of
  local SMEs .
• To organize participation through Marketing
  Groups
• To identify main pilot projects
• To assist Marketing Groups and Pilot Projects
  leaders.

Team meetings in Antalya Beginning January / End
February
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Methodology II

• To built new products based on local SMEs
  projects.
• To organize a Rural Accomodation system.
• To involve local Tour Operators in new products
  handling
• To organize a body to develop and manage new
  alternative tourim activities ( MDO, Marketing
  Destination Organisation)
• To involve SMEs, Public Bodies and Tourism
  Industry in the West Mediterranean Tourism new
  perspectives

Team meeting in Antalya Mid/End March Trainning
in Barcelona Beginning April
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Methodology III

• To fulfil the Intenet on-line Booking
  System,already designed in Phase I.
• To draw a Marketing Plan for new products .
• To train MDO managing team to handle all system
  and to develop it in the coming years

Team meetings in Antalya Mid April / End May
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Results
A SMEs new net working togheter to spread tourism
activity benefits from sea-side strip to inland
areas of Antalya, Burdur and Isparta. An
organised system to handle and promote new
products and services with efficient
tools MDO Booking System
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Participants
Turkey Antalya Chamber of Commerce and
Industry Isparta Chamber of Commerce and
Industry Burdur Chamber of Commerce and
Industry Spain Barcelona Chamber of Commerce,
Industry and Navigation Tourism experts of GERC
INARTUR Consulting