Jesus Trail

1
Jesus Trail

• Vision to Reality

2
Vision

• Create a unique spiritual and cultural travel
  experience
• Brand Jesus Trail as one of the world's best
  hikes
• Build a bridge between religions, nations and
  cultures

3
What is Jesus Trail?

• 120 km of mapped trail
• Connects major Christianity sites
• Visits beautiful natural areas of the Galilee
• Can be hiked in a group or individually

4
Why Jesus Trail

• Follow the steps of Jesus
• Renewed interest in religious pilgrimage
• Ideal 3-5 days hike
• Accessibility US, Europe, airports
• All facilities nearby trail
• Experience local culture

5
Route

• Nazareth
• Zippori
• Cana
• Horns of Hattin
• Arbel
• Sea of Galilee
• Capernaum
• Mt. of Beatitudes
• Jordan River
• Mt. Tabor

6
Package

• 1-5 day hike
• Custom tours to fit group interest
• New attractions for groups
• All trail logistics with full board
• Certified guides with Jesus Trail training

7
How? - Open Source

• Authorities
• Tour operators
• Business along the trail tourist attractions,
  hotels, restaurants, national parks, educational
  programs

8
Branding Marketing

• Logo
• Website - http//jesustrail.com
• PR
• Guide Book
• GPS navigation
• Tour Operators

9
Potential

• Currently over 2 million tourists/year in Israel
• Potential of 10 million tourists/year (according
  to Economic Models CEO Ya'acov Sheinin)
• 100,000 hikers/year along the Camino de
  Santiago

10
Camino de Santiago
Northern Spain

• Year Pilgrims Year Pilgrims Year Pilgrims
  Year Pilgrims
• 1970 68 1980 209 1990 4,918 2000 55,004³
• 1971 4511 1981 299 1991 7,274 2001 61,418
• 1972 67 1982 1,8681 1992 9,764 2002 68,952
• 1973 37 1983 146 1993 99,4361 2003 74,614
• 1974 108 1984 423 1994 15,863 2004
  179,9441
• 1975 74 1985 690 1995 19,821 2005 93,924
• 1976 2431 1986 1,801 1996 23,218 2006
  100,377
• 1977 31 1987 2,905 1997 25,179
• 1978 13 1988 3,501 1998 30,126
• 1979 231 1989 5,760² 1999 154,6131