Profile of an Entrepreneur

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Profile of an Entrepreneur

• By
• Mrs. Whittekiend

Modified by Georgia Agricultural Education
Curriculum Office July 2002
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Entrepreneurship

• An entrepreneur is a person who takes the risk of
  starting their own business.

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A famous/successfulentrepreneur
Ray A. Kroc
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Interesting Facts aboutRay A. Kroc

• Born in 1902
• In 1955, at age 52 he acquired franchising
  rights from the McDonalds brothers
• In 1961 he bought out the McDonalds brothers for
  2.7 million
• Is often called the Henry Ford of the hamburger
  industry
• Served as McDonalds Corporation chairman from
  1955 until 1977, when he was named senior
  chairman

• In 1974 he purchased the San Diego Padres
• Through the years he was involved in many
  charitable activities
• Prestigious award winner Horatio Alger Award
  (1972), The Presidential Star (1972), American of
  the Year (1973)
• Inducted into the Advertising Hall of Fame in
  1988
• Died in 1984

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Identify describe the good/service that was
introduced

• He purchased the franchising rights from the
  McDonalds brothers in 1955. McDonalds is the
  worlds largest quick-serve restaurant
  organization.
• We take the hamburger business more seriously
  than anyone else. - - Ray A. Kroc

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Unique characteristics of the good/service

• Good/hot food FAST
• Produced in an assembly line fashion
• Efficient food production
• Dedicated to quality, service, cleanliness, and
  value
• Original ideas and recipes

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Traits or characteristics ofRay A. Kroc

• Hard worker
• Risk taker
• Wanted others to be successful as well
• Innovative
• Self-confident
• Strong leader

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Benefits or impacts of the new good/service on
society

• Changed the eating habits of most Americans
• Convenient fast food
• Appeals to the busy person
• Socially responsible corporation
• Charities (Ronald McDonald House)
• Education
• Environment
• Animal Welfare
• Quality and Safety

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The first McDonalds restaurant,Des Plaines,
Illinois