Laboratory analysis of Pampers Baby Dry before and after

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Laboratory analysis of Pampers Baby Dry (before
and after)

• July 24, 2006
• Monterrey, Mexico

Short internet sample version
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Index

• Objectives of the test.
• External Differences (Front and Back view).
• Changes in diaper pad performance.
• Total weight.
• Absorbent Capacity under different Pressures.
• Rewet Analysis.
• Strike Trough Times.
• Waist range analysis.
• Leg Cuff height.
• Summary with conclusions.

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Objectives

• To perform a set of basic laboratory tests to
  the new Pampers Baby Dry Maxi (launched in Europe
  in July 2006).
• To provide a detailed comparison of diaper
  performance changes and other obvious differences
  with respect to previous version of this brand.
• To provide a summary of finds in non-technical
  easy to understand language.
• To provide answers regarding any questions you
  may have about this new Pampers design in order
  to anticipate how this may affect your private
  label sales.
• Advance diaper performance tests available upon
  request. We can also add a performance
  comparison with your own diaper labels to point
  out differences.

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New Pampers Baby Dry July 2006 Size Maxi (Big
Box package)
5
3
4
2
5
1
2
4
3
Original Maxi size June 2006
New Pampers Maxi size July 2006
Changes in new Pampers Baby-Dry (size Maxi)

• Frontal Tape cost reduced 50, from 98 cm2 to 49
  cm2
• Main chassis reduced 30 (less back sheet and top
  sheet)
• Lateral Tape cost reduced 43 (less hook tape)
• No need for a Die Cut knife (reduction of
  nonwoven waste)
• Printed synchronized character on the back more
  like a pant.

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1
2
4
3
4
3
1
2
Original June 2006
New Pampers June 2006
Additional Changes in new Pampers (size Maxi)

• Addition of high stretch Elastic Ear
• Addition of Nonwoven lateral extension
• Change in color of leg cuffs
• Change in leg elastics from synthetic rubber to
  Spandex.

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Improved Tack down
New Baby Dry Relaxed
New Baby Dry Stretched
Old Baby Dry June 2006 Non-stretchable
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Absorbent Core
Back
Front
New Baby-Dry now has a thinner core against the
light From 3D95 to 3D125
The basis weight in the front is 2.25 times
the basis weight in the back.
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For the record Pampers Baby Dry 2003 original
Bag
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For the record Pampers Baby Dry in 2003
1. Hydrophobic SMS Nw. Leg Cuff with three
Elastic Strands. Now they use only use 2
strands. 2. Gentle Care Lotion. Still used but
improved 3. Carded Nonwoven Topsheet. Now they
use spunbond 4. 50 gsm Carded. Now they use 65
GSM (TAB) 5. Treated Fluff Pulp. Now they use a
higher 3-dimensional ratio with less material on
the back 6. White Tissue C-Wrapped around
Rectangular Absorbent Core. Now they use 12 GSM
carrier nonwoven instead of tissue. 7.
Polysheet. Now is color printed instead of plain
white. 8. Nw.. Backsheet Laminated to Poly
Backsheet. Now instead of hourglass they use
rectangular
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For the record Baby Dry from top view 2003
Core had much less of a 3D Shape with 3D Indexlt75
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Changes in diaper pad performancePampers Baby
Dry (July 2006)
Note In order to measure actual diaper
performance, we need to test with real babies to
look at the effectof the improved fit in the
overall leakage. We can do this testing with a
local day care facility if requested. This kind
of study requires at least 2,000 diapers for a
statistically representative result, let us know
if you are interested. You can rest assured we
know what we are doing
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Note all graphs show size MAXI (Large)
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Free Swell Absorbency
Add saline solution at 23 C (wait 10
minutes)
Place diaper on try facing down
Let it drip for 5 min
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Absorbency Under Load
Add Weight
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Rewet Test with 100 ml Insults
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Use air bubble to check for symmetry issues
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Strike Trough Test
Add 100 ml insult And start timer.
Stop timer when all liquid is gone
Look at water level
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Total Width and Length
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Leg Cuff Height, Excess Folding and Tack Down
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ADL GSM and Length
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Conclusions

• The new Pampers Baby Dry incorporates the
  benefits of the Active Fit (a premium product),
  basically a stretchable side panel for improved
  fit and a reduced width chassis.
• Many cost saving actions were done to the
  original design in order to incorporate the
  elastic panels, probably at the same or lower
  cost like less frontal area, less tape, improved
  3D absorbent core design, and less package cost.
  Waist range for babies was also improved.
• Pad performance is very similar to the previous
  version, with slightly better over all capacity
  and penetration times but with rewets under load
  slightly less good, specially at the third
  insult. 3D Index and diaper core symmetry were
  stable and well balanced.
• Pampers continues to lead the industry with the
  lowest first and secondary rewets available in
  the market, being consistent with the brands
  name and marketing placement.
• With this launch, there is less of a difference
  between Pampers market segments Premium and Value
  (it is closer to the Active Fit). A change to
  Active Fit is expected or it Baby-Dry will take
  away market share form the premium segment.
• We can also provide you with the complete set of
  advance testing procedures upon request for a
  fee like pad integrity, tape analysis, SAP
  placement, bag compression index, leg cuff tests,
  hook microphotography, individual diaper
  component weights, the complete diaper cost Excel
  model, etc.
• We can also compare this an more than 150
  recently made diaper brands from 32 countries in
  the world, against your own diaper brands. We
  can provide you with the most complete benchmark
  report ever possible. Our advance tests are one
  of the most complete in the industry. We can
  provide you with our unique diaper insight as no
  other testing facility has ever been able to do
  before. We can also coordinate a battery of
  tests with actual babies upon request.