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KATSUMOTO CORPORATION

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KATSUMOTO CORPORATION. KATSUMOTO CORPORATION. CEO: Ying-Xian Zhu. MARKETING: Wayne Cooke ... Katsumoto Corporation's mission is to consistently set ... – PowerPoint PPT presentation

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Title: KATSUMOTO CORPORATION


1
  • KATSUMOTO CORPORATION

2
KATSUMOTO CORPORATION
  • CEO Ying-Xian Zhu
  • MARKETING Wayne Cooke
  • ACCOUNTING Jun Wang
  • CO-CFO Miao Deng
  • CO-CFO Annette Rivas
  • OPERATIONS David Martinez
  • CIO Ikem Chukumerije

3
KATSUMOTO CORPORATION
MISSION STATEMENT
  • Katsumoto Corporations mission is to
    consistently set contemporary trends in the hair
    accessory markets through our innovation and
    creativity in producing aesthetically pleasing
    and affordable products

4
KATSUMOTO CORPORATION
COMPANY INTRODUCTION
  • Global hair accessory manufacturer, corporate
    offices in Merica
  • 2 production plants Merica and Sereno
  • 4 distribution areas 3 in Merica and 1 in Sereno
  • Decentralized organizational structure

5
KATSUMOTO CORPORATION
PRODUCT INTRODUCTION
  • Conveniently packaged, 3-piece hair accessory
    kits, Katsu-Kits
  • Each kit contains 1 headband, 1 barrette, and 1
    set of combs

6
KATSUMOTO CORPORATION
SUMMARY OF ACHIEVEMENT
7
KATSUMOTO CORPORATION
SUMMARY OF CHANGES
8
KATSUMOTO CORPORATION
SUMMARY OF STRATEGIES
  • Expand into Sereno to capitalize on lower labor
    cost
  • Consistent price increases
  • Maintain sufficient production to avoid stockouts
  • Invest in RD to roll out new models annually

9
KATSUMOTO CORPORATION
FUTURE PLANS
  • Expand into Area 3
  • Introduce new models annually
  • Increase training
  • Expand Market Share via expansion into Area 3
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