Team Presentations

1
Team Presentations

• MAR 6816

2
(No Transcript)
3
(No Transcript)
4
Presentations

• In general, the following steps need to be
  covered
• Brief introduction
• Introduce the teammates.
• Provide a brief snapshot of the case.
• The stated problem
• The problem as stated in the case from the
  decision maker's perspective.
• Brief definition and analysis of the stated
  problem.

5
Alternatives (Recommendations)

• Given the problem definition
• Discuss the objectives.
• Long-term and short-term.
• Present alternatives for each objective.
• What are the possible solutions?
• Marketing mix strategies?
• Core issues and implications from the 5C
  analysis?
• Strengths and weaknesses of each alternative?
• Narrow down the list of alternatives.
• Select the best alternative.
• Your strategic recommendations and action plans?

6
The Presenting Team

• Each team will have 25 minutes for the
  presentation.
• Every team member has to be present
• However, you can nominate a spokesperson for the
  presentation.
• Remember, there is NO one correct solution to the
  case.
• If you justify the recommendations in a logical
  manner, you should be fine.
• Use QUANTITITIVE analysis wherever possible to
  justify your rationale.

7

• Guidelines for each case will be posted online.
  These will help you in your case analysis.
• Do NOT read from the slides or notes.
• All teams making presentations are required to
  hand me a copy of their presentations at the
  beginning of class.

8
Class Participation

• Participation will be graded
• You must be present for the duration of the
  class.
• Your participation grade depends on the quality
  of the questions you ask and the quality of the
  additional analyses you provide.
• Formulate your questions and comments to the
  presenting team in a professional and
  constructive manner.