MultiPlatform Joined up Production

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Multi-PlatformJoined up Production

• April 22, 2009

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Introduction

• Who are we? What do we do?

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Examples Mint Digital

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Examples Lion Television
HD LabEducational project in the U.S., spin-off
of popular PBS series History Detectives.
Creating a social network for high school
students to conduct historical investigations.
They can blog, post, share their
work.http//www.hdlab.usChinese Food Made
EasyVideo and text content for BBC Food
including extra recipes, masterclasses,
interviews.http//www.bbc.co.uk/chinesefoodmadeea
sy Horrible HistoriesWebsite, video and games
for CBBC. Game will be multi-episode creating a
format for future seasons. Collaborating with
Littleloud on game with live action on 3-D
environments.http//www.bbc.co.uk/cbbc/horriblehi
stories
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In-depth Example Britain from Above

• BriefRedefine Documentary OnlineAllow user to
  create their own journey through the contentLive
  on beyond the life of TV programmes
• ContentReversion programme materialOriginal
  video for the webMapping applicationDifferent
  ways to access content location, theme, search,
  next on
• Tools/Distribution/DeliverablesAvailable through
  Google Earth layer, YouTubeAll video embeddable
  on third party sitesStandalone site dveloped by
  Lion and Numiko hosted on bbc.co.uk

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Britain from Above 360
3 x 60
CONTENT
Book
DVD
3 x 30
1 x 60
bbc.co.uk site
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MORNING BREAK

• 1115-1130

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Introduction Multi-Platform

• Traditional broadcast model breaking down, time
  shifted viewing
• Consumers wanting more choice, involvement,
  interaction
• Content across multiple platforms
• Embryonic industry

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The multi platform conundrum Can BB meet FB?

• Cross between Big Brother and Facebook
• TV perspectivestandalone
• edit then publishone to many
• Web perspectiveuseful/meaningful
• publish then editmass participation many to
  many

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Multi-Platform Hits Hard

• Why do it?Young money thrills helpful 24/7
  rights mystery
• The good newsTechnology BudgetsCommissioning
  Structures Users

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Multiplatform Moments in time
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Multiplatform Moments in time
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Whats new
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PicknMix

• Create lists of SUBJECTS, GENRES, PLATFORMS on
  cards
• Place in three separate boxes
• Split into groups of three people
• Pick one card from each box
• Develop a multi-platform concept that fits

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LUNCH BREAK

• 1300-1400

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PicknMix

• Note about IP
• Each group presents idea and gets feedback

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AFTERNOON BREAK

• 1515-1530

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Golden Rules of Multi-Platform Development

• Passion
• Nobody knows
• Respect technology
• Feasible vs Good
• What can help you in your life?

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Golden Rules of Multi-Platform Production

• Multidisciplinary teamsPhysically locate teams
  near each otherHave one senior staffer i.e.
  Series Producer who sits across all
  platformsShare roles/assets across platforms
  i.e. Archive producer, aerials, CGI, branding
• CommunicationRegular team meetingsBaseCamp or
  similar project management spaceEmail
  GroupJoint briefing of third parties i.e.
  Titles, Graphics, Archive

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Example Document
BaseCamp
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Golden Rules of Multi-Platform Production

• Teaming agreementsBe clear on relationships i.e.
  sub-contractor or partnerTeaming agreements from
  outset clarify budget, responsibilities etc
• Relationship with client/broadcaster/publisher/bra
  ndRegular project meetings with all stakeholders
  including Marketing, Publicity, Channel
  Promotion, Book Publishers. Clarify sign off
  process i.e. overall executive in charge

Download fromhttp//www.pact.co.uk/uploads/file_
bank/asset_3200.pdf
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Golden Rules of Multi-Platform Production

• SchedulesNo one platform is more important than
  the other All deadlines are created equal.
  Usually web deadlines will come firstProduction
  managers shared across platforms
• DeliverablesCant presume online deliverables
  will be same as TVOften no need for masters just
  electronic delivery of filesBack up to data
  DVDDeliver CMS or similar so client can continue
  to update site after handoverClear for all media
  in perpetuity for archiveGet buyouts where
  possible for secondary market distribution e.g.
  Joost

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Example Document
Master Schedule
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Example Document
Content Management System
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Golden Rules of Multi-Platform Production

• WorkflowSpend time at the start of the project
  planning workflowConsider end deliverablesOperat
  e off EditShare or similarShare projectsTest
  encodes for client
• Asset ManagementShare all assets from research,
  scheduling and scripts to rushes, logs and
  archivesUse BaseCamp or central database to
  store assetsCombine TV/Interactive budgets from
  outset to benefit from economies of scale

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Example Document
TV and Web Project - Post Production Workflow
HD tapes
GFX
Music
Archive
Titles
Raw Assets
Digitise at 11 to avoid unnecessary onlines for
web material
Central Storage
Editshare / Unity
Share projects across multiple edit suites
Asset creation
Offline
Offline
Offline
Offline
Export, Compress for Web
Conform, Audio Mix, Grade
Asset finalisation
Sorenson Squeeze
Online / Audio Mix
FTP
HD Masters, Clone for Archival
Server / CMS
Delivery
Tape Masters
Client / Broadcaster
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Golden Rules of Multi-Platform Production

• 2080 Rule20 for launch, 80 updating and
  amending during beta phaseOpposite to
  traditional production model
• Innovation not DerivationEach new project should
  move industry forward Evolution of technology,
  ideas, content creation
• RealitiesBrave New WorldExciting but use common
  sensePartner with industry leaders i.e. gaming
  companies, digital agencies, technology
  companiesUse existing tools to enhance project
  i.e. Flickr, YouTube, Google Maps

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Whos Who TV and Interactive teams

• Executives (TV, Web)
• Researchers, Producers
• Production Managers, Co-ordinators
• Editors
• Graphics
• DoP, Sound Recordist
• Art Director / Head of Content
• Producers, Writers,
• Project Manager / Co-ordinators
• Video, Technical Developers, Information
  Architects
• Graphic Designers, Flash Developers
• Moderators, Usability testers

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Example Document
Wireframe of page
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Example Document
Site map
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Q A
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Contacts

• Kirsty HunterHead of InteractiveLion
  TelevisionTel 0208 846 2052Email
  kirsty.hunter_at_liontv.co.ukWeb www.liontv.co.uk
• Tim MorganCEOMint DigitalTel 0207 091
  2570Email tim_at_mintdigital.comWeb
  www.mintdigital.com