ROMANIAN PARTNERSHIP FOR COMMUNICATION IN HEALTH

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ROMANIAN PARTNERSHIPFOR COMMUNICATION IN HEALTH

• Bogdan Pana MD
• University of Medicine and Pharmacy Carol
  Davila Bucharest
• Department of Public Health and Management

Date mm/dd/yy
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Short history of the idea

• Bucharest 2000- first visit of americans partners
  from Kentucky in Romania
• January 2001- Establishing the partnership
  between
• University of Kentucky
• University of Medicine and Pharmacy Carol
  Davila Bucharest-Department of Public Health
  and Management
• Institute of Health Services Management
• 2002-Communication Campaign Launching

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Objectives within communication component

• FOCUS OF THE PARTNERSHIP
• from MEMORANDUM OF UNDERSTANDING
•  (b) developing and implementing health
  communications and community mobilization
  strategies essential to the implementation of
  effective health reform efforts in the region.
• Objectives
• Elaborate and deliver a Communication Campaign
• Knowledge transfer-training spoke persons

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Developing of Media Strategy
Bogdan Pana, Carmen Moga, Nona Chiriac, Irina
Duta Cynthia D. Lamberth, Jim Schwar,
Goals Inform the public about health
services Inform the health professionals Object
ives Broadcasting of topics interesting for the
public Partnership for Health Communication Media
Messages and Communication Medium
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ROMANIAN PARTNERSHIPFOR HEALTH COMUNICATION
2001 The Department of Public Health and
Management of the University of Medicine and
Pharmacy Carol Davila Bucharest Is launching a
invitation to the institution The Ministry of
Health and Family, National Insurance House,
Bucharest Insurance House, National College of
Physicians, Bucharest College of Physicians,
Institute for Health Services and Management.
The main goal of the partnership is to
objectively inform population and professionals
about different aspects of health care reform.
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ROMANIAN PARTERSHIPFOR HEALTH COMMUNICATION

• Some specific activities of the partnership are
  to
• Establish common work team
• Communication departments from each partner
  institution
• Provide media and communication training
• Guide collaboration of work groups
• Create messages for health care professionals and
  general population
• Develop Mass Media Program
• Develop informational and educational programs
  for the general population in collaboration with
  mass media
• Development and maintenance of a wholesale webpage

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Meetings with th partners to set up the topic
Establishing communication topics With
participation of Cyntia Lamberth Jim Schwar

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Meetings with the partners to set u the topic
Establishing communication topics With
participation of Tom Samuel

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Media Messages and Communication Medium
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26 June -kick offChannelsTV Shows
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WWW.sanatateata.ro
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Developments SustainabilityFirst
step-communication training to Vilcea
districtSecond step-Promoting the Communication
campaign among family doctorsDeveloptments