WSI World - Content Marketing - PowerPoint PPT Presentation

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WSI World - Content Marketing

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In the internet marketing world having a highly content rich website is essential if you want to make sure your brand is effectively recognized by the search engines. – PowerPoint PPT presentation

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Title: WSI World - Content Marketing


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WSI WorldWorld's Leading Internet Marketing
Online Promotion service providerhttp//www.
wsiworld.com/
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Content Marketing
  • In the internet marketing world having a highly
    content rich website is essential if you want to
    make sure your brand is effectively recognized by
    the search engines. But today it is even more
    important that you optimize your site content as
    well as content from other marketing collateral
    (this includes newsletters, whitepapers, press
    releases, articles, brochures, etc.) and
    distribute it to various social media marketing
    sites where your content will create a
    conversation. People will find your content on
    search engines, click through to a social media
    site and hopefully participate in the
    conversation as they comment and link to your
    valuable marketing content.  This process of
    content creation, publishing and syndication is
    what we call content marketing. 

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The Benefits of WSI Content Marketing
  • By incorporating content marketing as part of
    your Internet Marketing Plan  you can increase
    your brand visibility, sales and profitability
    and realize many of the following benefits
  • Syndicating your content on various social media
    marketing sites will encourage conversation about
    your content and will support any word of mouth
    strategy that your business has.
  • Good information encourages people to link to
    your content, thus creating increased referral
    visitors to your website.
  • A good content marketing plan can generate many
    referral links which improves your Google
    rankings and in turn increases your number of
    site visitors and online brand visibility.
  • Good content marketing also reduces your need to
    use search advertising tactics as you will
    continue to attract more qualified visitor
    traffic, instead of continually having to pay to
    keep getting more visitors.

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