WSI World - Mobile Marketing

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WSI WorldWorld's Leading Internet Marketing
Online Promotion service providerhttp//www.w
siworld.com/
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Mobile Marketing

• Many internet marketing experts believe that the
  next wave of Internet marketing will be conducted
  through the mobile device. A large percentage of
  the global population already use their mobile
  phones as their primary or secondary means to
  surf the web, check emails on the go and engage
  on social media marketing platforms. Worldwide,
  30 countries exceed the 100 mobile device to
  population ratio making this a vital platform
  for businesses who want to engage with clients.

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WSI Mobile Marketing Strategies Consist of the
Following

• Mobile Web Normal websites (that you would
  access from your desktop) arent always
  compatible when accessed from a mobile phone
  they take too long to load and their screen sizes
  dont match the sizes of a conventional web page.
  If a customer accesses a site that takes more
  than a few seconds to load (and requires
  excessive scrolling), they might get frustrated
  and try the next website that pops up in their
  search results.

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• Mobile Search When Internet users search online
  through their computers, the majority of them
  dont go beyond the first page of results.  When
  you consider the size difference between the
  screen of a computer and a mobile device you can
  imagine how that number of search results being
  viewed decreases with a mobile user.  With
  geo-targeting and location tracking being such an
  intrinsic part of the mobile marketing world, it
  means that it is even more important for your web
  properties to be optimized for local search so
  they come up as high as possible when a mobile
  user does a search on their device.  This,
  coupled with the ability to target internet
  marketing campaigns based on the mobile users
  location (through geo-targeting) provide
  businesses with a new and more relevant means of
  pushing their marketing messages to the consumer
  population.

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• Mobile Advertising When we are talking about
  internet marketing to mobile users there are a
  number of different strategies that you can get
  involved with.  Below we have highlighted the
  main services we offer under mobile advertising.
• Multi Media Messaging (MMS)
• Text Messaging or SMS
• Mobile Ads on Websites
• QR Codes

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• Mobile Apps If you have a Smartphone then you
  will be very familiar with mobile apps and how
  they can enhance the mobile experience for a
  user. Businesses are looking at how they can
  leverage this aspect of mobile marketing to
  further engage their consumer with their brand.
  Mobile apps do require software development and
  platform compatibility must also be considered. 
  As a result, the cost to produce a mobile app can
  be on the expensive side, especially for a small
  or medium sized business.  But if the mobile app
  leads to an increase in brand engagement and
  loyalty it can be worth the investment.

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