Cold Calling Scripts Are A Horrible Idea

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A presentation by Frank RumbauskasNew York
Times Best-Selling Author
Cold Calling Scripts Are a Really Bad Idea
Copyright 2012 by FJR Advisors, Inc.
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Two things always happen when a new sales rep is
hired 1. They're told to start making cold
calls 2. They're advised to use cold calling
scripts in doing so
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Problems Using a Script are Severe

• No personal connection with the prospect.
• Not tailored to the needs and wants of the
  specific prospect.

Removes the ability to connect on a personal
level, and instead they are under the impression
that they're listening to a commercial
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By knowing something about the prospect, the
company's challenges, and the individual
personally, you can make that call a lot more
effective. Few cold callers are going to ring up
and know about the person's favorite sports team,
or where they went to school, or a recent
promotion - knowledge that is all readily
available with social media like Facebook and
LinkedIn.
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If you're saying the same thing to each and every
prospect then you're not cold calling
effectively.
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If You are Forced to Cold Call, Dont Use a
Script

• Scripts
• Create a barrier between the salesperson and the
  prospect
• Hurt your chances of getting an appointment and a
  sale

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Thank You For Reading!
For a FREE 37-page PDF preview of the Never Cold
Call Again system, please visitwww.nevercoldcall.
com
Copyright 2012 by FJR Advisors Inc. All rights
reserved.