Smartphone App Market Monitor Vol. 6 (Q1 2012)

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Smartphone App Market Monitor Including a
special section on Chinassmartphone and app
market

• Day of update 7th July 2012
• Volume 6

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research2guidance July2012
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SAMM Volume 6 Contents

• Smartphone app market monitor Q1 2012 update
• Global smartphone market (penetration, market
  shares and shipments)
• App stores comparison (key trends and figures)
• Smartphone application market current status
• Chinas smartphone and app market

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Key takeaways from Q1 2012

• xx million smartphones were shipped in Q1 2012,
  xx less than in the previous quarter.
• Smartphones share of total mobile device sales
  increased from xx to xx, resulting in xx out of
  every xx mobile devices shipped to be a
  smartphone.
• Helped by the expansion of the iPhone4S into new
  markets and carriers, Apples sales grew by xx
  percent over the last xx months.
• xxxx regained its position as the worlds number
  one smartphone manufacturer by selling xx million
  smartphones worldwide.
• xx lost its position of worlds top mobile
  handset vendor to xx in Q1 2012.
• xx finished Q1 as the absolute leader among
  mobile OS, accounting for xx of all smartphone
  sales.
• The total number of smartphone and tablet
  applications published in all stores reached the
  xx million mark during Q1, a year-over-year
  growth of xx.
• xx out of every xx smartphones shipped ran on
  xxxx, contributing to xxxx in average number of
  daily downloads.
• Q1 total number of downloads reached xxxx
  billion, a year-over-year growth of xx.
• Revenue accrued from paid app downloads amounted
  to xx billion, a year-over-year increase of xx.

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Preview slides

• The following slides are a preview of the report.
  
• Please purchase for full content.

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The concept behind the Smartphone App Market
Monitor

• This is the sixth volume of the Smartphone App
  Market Monitor, which acts as a comprehensive
  source of information on the Smartphone app
  market.
• This volume provides Q1 2012 market information
  as well as an in-depth look at Chinas smartphone
  and app market.
• To keep pace with the latest trends, amend and
  revise forecasts as well as inform readers about
  key topics, this report is updated and extended
  every quarter.
• Vol. 1 of the Smartphone App Market Monitor
  featured a special interest chapter on Smartphone
  user demographics, app downloads and usage
  habits Vol. 2 looked at the media tablets
  market Vol. 3 introduced mobile retail and,
  Vol. 4 overviewed the emerging mobile payments
  market Volume 5 contains an extensive
  year-on-year (2010-2011) comparison. These
  special insight chapters can be acquired
  separately on request.
• By using, comparing and evaluating different
  sources on the mobile market the Smartphone App
  Market Monitor, provides a range of analyses and
  surveys which would allow any app publisher to
  get a detailed view on the market and enable
  informed business decisions.
• As the market monitor is designed to support
  internal discussions and business decisions,
  content is presented as much as possible in
  graphs and tables.

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Despite fall in shipments during Q1 2012, one out
of every xx devices shipped were a smartphone
Global smartphone market
Smartphone share of global mobile device
shipments (2007 Q1 2012 Q1)
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xxxx and xxxx smartphones accounted for more than
xxxx out of every xxxx smartphones shipped during
Q1 2012
Global smartphone market
Number of smartphones shipped per platform (2008
Q3 2012 Q1)
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xxxx extended its lead over xxxx by shipping in
excess of xx million devices during Q1 2012
Global smartphone market
Number of smartphones shipped per platform 2008
Q4 2012 Q1 (in million units)
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xxxx was the only xxxx to significantly gain
market share during Q1 2012
Global smartphone market
Smartphone operating systems market share by
shipments (2009 Q1 2012 Q1)
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xxxx finished Q1 as the absolute leader among
mobile OS, accounting for xx of all smartphone
sales
Global smartphone market
Smartphone operating systems market share by
shipments in 2009 Q1 2012 Q1
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Niche stores build up on xxxx rampant popularity
xx of all OS-Centric stores are devoted to xxxx
App stores comparison
Niche app stores by type (2012 Q1)
Base 94 niche app stores.
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Key facts and figures OS OEM Stores(1/3)
App stores comparison
a Store operator Handmark b Unless signed up
for an open source developer membership, which
waves these submission and SDK fees c The
web-version of Windows Mobile 6.x Marketplace was
discontinued on July 15th, 2011. Apps still
available through downloadable app store
application.
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At the end of Q1 2012, xxxx had xxxx iPhone apps
and xxxx iPad native apps, and xxxx had xxxx
App stores comparison
Number of applications per platform (2008 Q3
2012 Q1)
Note Dotted line indicates total number of apps
in Apple iPhone and iPad App Stores.
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Average app selling price across all stores stood
at xx in Q1, a decrease of around xx in
comparison to the previous quarter
App stores comparison
Average displayed paid application price in
official OEMOS app stores (2009 Q2 2012 Q1)
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Note ()Previously average price was counted on
a general Top 1,000 apps. In Q3 2011 BlackBerry
has separated the lists of Applications, Games
and Themes, thus the price for Q3 2011 was
counted taking into account only Top1000
Applications (Games and Themes excluded). Source
research2guidance, 2012.
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xxxx surpassed xxxx share of total app download
App stores comparison
App store share of total application downloads
per period (2008 2012 Q1)
c

• Other Independent Stores include Handango,
  Mobango, MobiHand, Handmark, Handster and other
  Other OSOEM include Windows Market Place,
  Samsung Apps, Palm App Catalog, Play Now Arena,
  LG Application Store and other MNO stores
  include Vodafone 360, O2 Litmus Store, China
  Mobile Market, Verizon Media Store, Orange
  Application Shop, ATT AppCenter, Sprint Digital
  Lounge, web2go, Telefonica mStore, SK T-store, KT
  Show App Store, TelstraOne Experience, Optus App
  Store, Airtel AppCentral and other.

Source research2guidance, 2012.
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Apple App Store top 10 categories saw a
year-over-year growth rate of xx
Top ten apple app store categories (Q4 2010 and
Q1 2012)
Apps per category
Source research2guidance, 2012.
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Quarterly downloads numbers were x times greater
on average in 2011 than in 2010
2010 and 2011 market comparison
Total app downloads (2010 and 2012
quarter-by-quarter comparison)
Number of downloads (in millions)
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