Lead Generation Companies: Helping Sales Reps Avoid the Most Common Deal-Busters

1
Lead Generation Companies

• Helping Sales Reps Avoid the Most Common
  Deal-Busters
• Nov. 1, 2011

Presenter Notes
Today we will spend the next 30 minutes or so
discussing Televerde, our core competencies, and
position in the demand creation marketplace and
our unique business model and methodologies.



Introduce yourself and others from Televerde
present for the presentation and thank
participants for joining.



Over the next 15 minutes or so Ill tell you
about Televerde, our position in the demand
creation, lead nurturing and contact data
marketplace. Ill provide an overview of our core
capabilities and our unique and innovative
integrated methodology which differentiates us
from other solution providers.



This presentation is intended to give you some
context and ideas about how we can help you
achieve your sales revenue growth objectives, so
if you have any questions or need clarification
on anything dont hesitate to ask at any point
throughout the presentation.



2
Lead Generation Companies

• Marketing campaigns must target audience with
  right messaging, plus accurate information must
  reside in prospect database
• Establish results-oriented lead management
  process and contact database
• Develop campaigns to collect largest number of
  closed business leads
• Lead management affecting sales vs. sales reps
  affecting sales

3
Lead Generation Companies

• Conducting Adequate Research on Each Prospect
• Digging deep to find out prospects unique
  problems
• Keeping database up-to-date by regularly visiting
  the database by sales and marketing
• Have systems in place to segment leads in various
  stages of sales cycle

4
Lead Generation Companies

• Appropriately Timing Discussion Topics
• Focus on prospects pain points
• Relationship building and developing rapport with
  prospects, in turn garnering valuable information
• Budget issue raised only further along sales
  cycle
• Tailor communications with each prospects

5
Lead Generation Companies

• About the Author
• Larry Fleischman is Director of Marketing for
  Televerde, a leading B2B provider of sales
  pipeline development solutions. For more
  information about Lead Generation Companies,
  visit http//www.televerde.com/solutions/qualified
  -lead-generation today.