Better Business & Ecommerce Website Design Strategy

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Better Business Ecommerce Website Design
Strategy

• Do you visit retail stores quite often? Do they
  still look the same when you first went there?
  They have changed a lot, right? With business
  growth, they have added some new products,
  changed the store design and items are more
  organized now.
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• Ecommerce business is not very different from
  offline stores. If you have an online store, then
  refreshing its design and content is crucial for
  success because a site will satisfy buyers for
  several years. For a successful business, you
  must update product lists, content and the design
  from time-to-time. Read the following points to
  understand the benefits

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Makes Your Site Easily Searchable- Would you like
to read yesterdays newspaper? Google and Bing
dont like idle sites. Search engines always look
for fresh content. SEO experts may tell you
keyword rich content is good enough for
ranking, but its not true. Continuous
activities from the site admin indicate that the
site is very much alive and doing business.
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Customers Come Back More Often- If there is
nothing new in a store, why should customers come
back? Keep the product list fresh and highlight
different products every time. Add the latest
items and make sure that old items are reshuffled
as well. For instance, an online bookshop can
highlight five newly released and five classics
in top 10 most popular books section to draw
buyers attention.
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Be a Knowledgeable Resource- When new customers
come to a site, they dont buy a product
immediately. Generally, they compare the prices
and read product descriptions to compare your
site with others. Information is very important
to increase conversion rate. Give every small
detail of each product to convince the customers
its the same product that they saw in the
TV/newspaper advertisement.
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Highlight Your Success for Customer Loyalty- Have
you won any awards for customer satisfaction? Do
you guarantee 24 hour home delivery? Whatever it
is, highlight your current success stories to
prove the brand value of your company. People
love and trust achievers and the small success
updates will give them another reason to visit
your site regularly.
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Progress with Time- Have you noticed that most
shop owners paint their stores at least once in a
year to maintain the fresh look? You have to do
the same. Embed new technical features and social
media tools to engage consumers. For instance,
you can let them share product images in
Pinterest and enlarge the products in modal
windows.
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Content copywriter by www.quality-web-solutions.
com

• Change Attracts Web Traffic- Google may give you
  page view data, but what about user experience?
  Do your customers really love your virtual store?
  Do they get what they want? Unless you keep
  updating the design and content, people will get
  bored very soon. Remember, there is always a
  competitor site out there, ready to offer lower
  price, but when you offer a complete satisfactory
  shopping experience, price differences have less
  effect on customer loyalty.
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• If you are running an ecommerce business for
  couple of years and have not changed website
  design or content till now, dont waste time.
  Start reorganizing products and refresh the
  content to make search engines and customers
  happy.