New SEO strategies

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• New SEO strategies
• for companies that market to CFOs
• Increased value of B2B social marketing
• after Penguin update

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The purpose of this webinar is to demonstrate the
increased value of social marketing for B2B
companies after recent Google updates, as well as
explore new social strategies and holistic
approach to content creation and distribution.
Find more on ProformativeInsights.com
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More Backlinks Or Social Content?

• The growing need for B2B social marketing
  couldnt be clearer in an ongoing effort to
  promote social marketing strategies and to
  improve its Search Engine experience, Google has
  created the SEO Penguin update.
• The essential goal of the Penguin is to minimize
  and eliminate loopholes and exploits used by SEO
  experts to artificially inflate a websites page
  ranking.
• Search Engine ranking will now be determined by
  an improved algorithm that more than ever assigns
  value to high quality, relevant content and
  rewards pages actively shared on the social net.
• This is just the latest of several initiatives
  launched by Google to improve the user experience
  of its search engine.

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More Backlinks Or Social Content?

• Possibly the largest effect of the Penguin update
  to the SEO strategies being used is its new
  treatment of backlinks.
• The new policy will now ascribe values to each
  backlink with the goal of rewarding what are
  viewed as good backlinks while penalizing those
  that come from low-quality content pages.
• This is intended to root out web spam and SEO
  gamesmanship.
• Companies now are required to implement more
  social content and will be forced to provide
  quality, original content with links that are
  useful to users.

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More Backlinks Or Social Content?

• This is good news for businesses and search
  engine users alike.
• Gone are the days when keyword-loading and
  content-copying are rewarded with the highest
  page views.
• Going forward, we can expect more relevant and
  accurate answers to our queries that will save
  time and reduce confusion.
• Imagine attaining the most up-to-date and
  relevant answers to your queries that are not
  convoluted by paid search ads that distort search
  results!
• By making social content an essential criterium
  of page ranking, Google has fundamentally
  re-shaped the way companies design content
  marketing strategies for their online properties
  and digital assets.

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More Backlinks Or Social Content?

• Social content marketing has re-written the
  rules of communication between a business and its
  prospects.
• Now more than ever, corporate executives are
  sharing their experiences through tweets,
  Linkedin and Facebook groups and status updates,
  Proformatives expert pages and its B2B
  Marketplace interactions, Instagram photos they
  share their knowledge on YouTube and Metacafe via
  Proformatives video papers and interviews, and
  communicate via emails.
• Fortunately, the blending of content, SEO and
  social media has created a unique opportunity to
  optimize each customers attention throughout
  each part of the sales cycle from initial brand
  awareness to purchase.

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More Backlinks Or Social Content?

• Keyword optimization and social media
  promotion are essential aspects of the
  content-marketing process.
• By optimizing and socializing content that is
  relevant to stages in the buying cycle, prospects
  can find solutions through search and be inspired
  to share what theyve found through social media.
  
• The best sales for any product come from happy
  customers.
• Social content marketing empowers your clients to
  share their satisfaction with their peers and
  generate a word of mouth for your services.
• We observe that Proformatives B2B Marketplace
  now has more active reviewers and review pages.

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More Backlinks Or Social Content?

• There is now an easy way that your business
  could directly reach hundreds of thousands of
  corporate executives and add juice to your social
  strategies.
• Proformative has built an unmatched peer-to-peer
  network of over 600,000 corporate finance
  professionals.
• The vast majority of our members are corporate
  directors, vice presidents and above.
• Among other marketing solutions, we provide a
  platform for interactive B2B social marketing
  that allows each company to connect with
  prospects and cultivate relationships with
  members that will generate quality leads and
  result in increased revenue.

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More Backlinks Or Social Content?

• The business value that comes from effective
  optimized and socialized content marketing comes
  in many forms.
• To get a clear idea of what that means, it's
  important to understand the many advantages of
  B2B social marketing across the customer
  lifecycle

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Advantages of B2B Social Marketing

• Brand Development.
• Give your brand that personal touch that will
  attract new customers.
• Effective social content marketing allows you to
  control your brands message and build trust in
  your target market.
• It also makes it easier for prospects to get
  acquainted with your brand and learn what it can
  offer to them.

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Advantages of B2B Social Marketing

• Product Differentiation. 
• The best way to make a lasting impression on any
  marketplace is to be unique. Engaging content can
  help firms stick out amongst the pack and give
  your company a well-defined identity.
• By being different, you are able to connect with
  your customers more effectively and tell them
  what sets your company apart.
• By drawing a contrast between your brand and the
  competition, prospects are able to buy into your
  products and company culture.

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Advantages of B2B Social Marketing

• Audience Analysis. 
• Successful marketing and optimization isnt
  simply about persuading customers to choose your
  product it is also about understanding why.
• Social content marketing gives you all the tools
  you need to track and evaluate your progress.
• With up-to-date web analysis of customer trends,
  you will have access to conversion percentages,
  the most successful keywords and more.

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Advantages of B2B Social Marketing

• Improved Customer Service. 
• Informative content allows customers to easily
  find needed information about your product.
• With the ability to access vital information such
  as service policies and FAQs, prospects are able
  to have an improved understanding and experience
  with your product.

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Advantages of B2B Social Marketing

• Stronger Client Relationships. 
• By keeping customers and prospects engaged, your
  company will get the rapid customer feedback
  essential to better serving your client base.
• Satisfied customers also will be able to
  communicate their positive feelings with their
  peers through social channels.
• This will generate word of mouth that will result
  in more leads and increased sales.

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Advantages of B2B Social Marketing

• There never has been a more effective way to
  target, inform, engage and reach potential
  customers.
• Social marketing is not simply about a one-way
  communication to prospects its about starting a
  conversation via your content.
• As a B2B marketer, you need to be sure that your
  content and marketing approach is equal to the
  dynamic Internet marketing landscape.

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Socialize Your Campaigns

• Equipped with the proper goals and
  measurement approach, a socialized framework
  for content marketing can help marketers deliver
  more qualified and motivated prospects to sales.
• That framework begins with better defining
  customer segments, while at the same time
  understanding your prospects pain points and
  goals.
• It means developing a content plan that takes
  them on a unique journey that ends with their
  expectations met and their needs fulfilled.

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Right Content via Right Channels

• The value of content marketing goes beyond
  attracting leads and sales.
• It fosters good will and brand value. It empowers
  fans to refer the products and services they like
  to others.
• As you develop and implement your content plan,
  consider the holistic impact of content on
  reaching and engaging your customers.

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Engage With New Audiences On Proformative.com
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Engage With New Audiences On Proformative.com
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Engage With New Audiences On Proformative.com
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PROFORMATIVES SOLUTIONS for social thought
leadership marketing
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PROFORMATIVES SOLUTIONS for social thought
leadership marketing
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PROFORMATIVES SOLUTIONS for social thought
leadership marketing
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PROFORMATIVES SOLUTIONS for social thought
leadership marketing
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Our Audience
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Selected Clients
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Client List

• 360 SolutionsAdaptive PlanningAhead Human
  Resources, Inc.Alight PlanningAlineAlliance
  Cost ContainmentappfolioArancaAriba,
  Inc.Avalara, Inc.Baker TillyBarney BarneyBI
  101BirstBlackLineBNA SoftwareBOARD USABurr
  Pilger MayerBusiness Intelligence 101Callidus
  Software Inc.CapTrust Financial
  AdvisorsCatavolt, Inc.Cloud IdentityComdataCon
  cur TechnologiesDeloitteDemand Solutions
  GroupDeWinter AssociatesDLA PiperEchoSignEpico
  r Software Corp.Ernst Young LLPERP
  GuruExcel4AppsExcel4apps IncExecustaff
  HRExplore ConsultingFiREappsFoley
  LardnerFrank, Rimerman Co.Frank, Rimerman
  ConsultingGlobal SharesGorilla ExpenseGorilla
  Expense is Reefin, LLC.Habif, Arogeti Wynne
  LLPHanson BridgettHedge Trackers, LLCHein
  AssociatesHost AnalyticsIBM Business Consulting
  ServicesIBM ClarityIBM CognosIndeed.comInforI
  ntacct CorporationIntralinks
• LegiantMarcumMarcum LLP Accountants
  AdvisorsMcGladreyMoyo GroupmyDIALS, Inc.Nair
  CoNetSuiteOpen Systems, Inc.Optimized
  Payment ConsultingPerficient, Inc.Peterson
  Sullivan LLPPlanviewPlatte Valley
  BankPricewaterhouseCoopers LLPPROPHIX Software
  Inc.PROSRavix Financial, Inc.Real Asset
  Management IncReceivables ExchangeReplicon
  Inc.RevalSAPSAP America Inc.SEISilicon
  Valley AccountantsSilicon Valley Bank / SVB
  Financial GroupSOA ProjectsSumTotal Systems,
  Inc.SunGard Availabilty ServicesSutiSoftSVA
  CPATagetik North America, LLCTatum LLCTeknos
  Associates LLCTeradataThe HeightsThe Melita
  GroupTreasury DynamicsTribridgeTrinet HR
  CorporationTriNet-DWA MediaTrinTechTwo Step
  SoftwareUC Berkeley ExtensionUltimate
  SoftwareUS BankVaricentVISAVISA / OMD
  NYWeiland FinancialWestern UnionWestern Union
  BSGWoodruff-Sawyer Co.WorkDayXactly

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PROFORMATIVES Advantage
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