The Phenomenal Success of Mobille Marketing

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Mobile Marketing

• The phenomenal success of mobile marketing

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How to make mobile marketing a success?

• A common phenomenon these days is that almost
  everyone possesses a smart phone and such
  individuals love their phone more than anything.
  A common site these days is to watch people
  engaged with their phones while walking down a
  lane, shopping in a mall or having a coffee at a
  coffee shop. According to researches conducted
  recently, about eighty three percent of the
  population of adults possesses a cell phone and
  almost forty two percent of these adults have a
  smart phone. Because of such a wide usage of
  smart phones, the consumers usually desire of
  information being delivered in a concise format
  in their phones so that they can have a glance at
  it whenever they get a little of time. The mobile
  marketing became worth a shot because of the
  presence of a large number of tech-savvy
  consumers. Here are a handful of tips which can
  pave way for the success of the process of mobile
  marketing.

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• Emails must be mobile friendly
• In earlier times, the delivery of mobile readable
  email used to be optional, but now-a-days the
  mobile enabled email is the key to secure a loyal
  consumer base. The subject of the message must be
  kept short and the brand name, offer as well as
  the call to action must be kept at a high. The
  design of the email must be very simple and the
  text must be light to go on with the process of
  reading. The emails loaded with a large number of
  graphics and bright colored text may make the
  email beautiful, but it will squeeze a lot of
  time in the process of loading. The key here is
  that "simple beats beautiful".
• Be concise
• When it is about mobile devices, the displays are
  comparably small and each line requires an effort
  on the part of the consumer to read. The fancy
  graphics for the header, footer and text must be
  forgotten completely. The sentences used in the
  email must be concise, short and crisp. The
  objective of each and every word present in the
  email should be to make the reader read the next
  line as well. All relevant details must be
  conveyed in a concise manner.

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• Make sharing lucid
• The prime focus of any marketing effort is to
  make the product popular. The marketer wants
  people to share and advocate his brands. Nothing
  matches the charm of the word of mouth publicity.
  As this is the mobile marketing, make such a
  stuff which can be shared easily on other mobile
  devices. This is the best way to build links and
  make people aware about the presence of a brand
  in the market.