Investing in Google AdWords and Saving Money

1
GOOGLE
Effective Google AdWords Marketing is a powerful
and popular marketing tool among SEO consultants
and business owners.
http//www.google.com/
Search engine
gtgtgt Google have this month made it easier for
webmasters to incorporate 'custom searchengines'
into their own websites.
gtgtgtCustom search engines essentially enable you
to have a Google search box on
your website, from which users can search for the
information they want from your siteor from
across the whole web.
gtgtgt You may even become their 'go to' site for
information related to your niche. Thistime it
seems that Google has come up with something that
will actually help websiteowners to retain
visitors and engage with them in a much more
proactive way.
http//www.google.com/
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1. Log in to Google Webmaster Tools with your
Google account. If you don't alreadyhave an
account you'll need to create one.
2. Click on the 'Labs' tab, then on 'Custom
Search'
3. Select from the standard edition (with ads) or
the premium site search (which costsan annual
amount but does not feature ads).
4. If you already use Webmaster Tools with your
website, all the necessary details
should be filled in automatically. You can choose
whether you want to give visitors theability to
search only your site(s) or the entire web.
5. Click 'save and get code', then simply paste
the resulting code into whatever page orpages of
your website you'd like the search box to appear
on.
6. That's it.
The benefits of having a custom search engine on
your site
Giving your visitors the ability to search your
site has numerous benefits for them andfor you.
If you've got a lot of content and pages on your
site, search can enhance itsusability and create
a better user experience for the visitor.
People may arrive at your site via a specific
search on Google, and it may be that theyenjoy
your content on the subject they were looking for
and find it useful. Once they'vegleamed as much
as they can from that content, they may wish to
make a follow upsearch on a related topic. If
you don't have a means for them to search your
site, theywill probably hit the back button and
perform another search on Google,
potentiallytaking them to any other site on the
web.
But if you have your own search box on your site,
there is a good chance that, followingtheir
initial favourable impression of your content,
they'll want to see what else you haveto say,
prompting them to search your site.
If you looking for more information and resource
you may visit google adwords.
Cheers,
Juliet.