Title: Adonis Medical Systems Pvt. Ltd.
1Adonis Medical Systems Pvt.Ltd.
October 2011
2Contents
?Executive Summary?Factsheet
?Offices Centres?Business Model
?Key People?SWOT Analysis?Financial
Profile?Industry Analysis
Adonis Medical Systems Pvt.Ltd.
?Competitive Landscape?Competitive
Benchmarking?Appendix
2
3Executive Summary
Adonis Medical Systems Pvt. Ltd. (Adonis) is a
manufacturer of medical equipments and has its
manufacturing base in Mohali
CompanyDescription
The company has also established a A and B
network to promote and provide maintenance
facility for its products
It primarily generates revenue through its
product in the domains of category 1 and
category 2
Business Model
Strength 1 is one of its major strengths,
however weakness 1 is one of the key areas of
concern
Adonis can reap significant benefits owing to
opportunity 1 while threat 1 may result in stiff
competition, thereby having an adverse affect on
the strategic initiatives and growth prospects of
the organization
SWOT Analysis
Adonis Medical Systems Pvt. Ltd. generated
total revenues of INR A mn in the fiscal year
(FY) 20-- from INRB mn in FY 20--. It earned a
net profit of INR C mn in FY 20--, while it
reported a net profit of INR D mn in FY20--
Financial Profile The financial profile of the
company includes the profit loss a/c and the
balance sheet depicting the key
financial figures for FY 20-- and 20-- along with
an analysis of its key ratios that informs about
the financialhealth and capacity to run its
operations
Medical Equipments market is estimated at INR E
bn in FY 20-- and expected to grow at a CAGR of x
percent to reach INR F bn in FY 20--
The Medical Equipments market is classified
into segments such as G, H, I and J
Industry Analysis Imaging and Diagnostic Device
market in India is estimated at INR K bn in FY
20-- and is expected to grow at
a CAGR of y per cent to reach INR L bn in FY 20--
The major imaging devices are M, N, O, P, Q
Key competitors of Adonis can be enlisted as
Competitor 1 and Competitor 2
CompetitiveLandscape
3
4Factsheet
Basic Information
Brief Description
Adonis Medical Systems Pvt. Ltd. (Adonis) is a
manufacturer of medical equipments and has its
manufacturing base in P
Industry --
Corporate Address --
? The company has also established a Q and R to
promote and provide S for its products
Its product portfolio includes providing T and
U Adonis practices a mechanism of V thereby
assuring W to its
Tel No. --
Fax No. --
clients
Website --
? The company is ISO ---- ---- and ISO ----
---- certified? Its products are certified by X
for Y
Year Founded --
Year of Incorporation --
? A has approved all products of the company?
Its products are D and conforms to the norms of E
Ownership --
Adonis has a wide client base which includes F,
G, H and other eminent private players
Revenue --
Fiscal Year End --
Auditor --
Competitors --
Brief History
19--
Source
4
5Offices Centres - India
HQ Office
Presence
Note
Source
5
6Business Model
The company generates revenue through its
products which include
Adonis Medical Systems Pvt. Ltd.
Format 1
Format 2
Category 1
Category 2
Category 1
Category 2
Products offered under
Products offered under
This segment can be
This segment can be
this category are
this category are
further subdivided into
further divided into two
two parts
sub - segments
--
--
--
--
--
--
--
--
--
Source
6
7Key People
Shareholders of the Company
Key Executives
Name No. of Shares held
Year ofJoining
Name Designation Age
-- --
----
----
-- -- -- --
--
--
--
--
--
--
--
--
--
--
--
--
Share Holding Pattern
--
--
----
----
AB
a
Ownership Structure
Total Paid-up Capital
INR A
Number of Shareholders
-
b
Source
Note
7
8SWOT Analysis (1/2)
Strengths
Weakness
Strength 1
Weakness 1
Strength 2
Internal Factors
Source
8
9SWOT Analysis (2/2)
Opportunities
Threats
Opportunity 1
Threat 1
Threat 2
Opportunity 2
External
Factors
Source
9
10Financial Profile
Financial Snapshot
Profit Loss Statement
Total IncomeNet Profit/Loss
Particulars
20-- 20--
INR mn
70
C
60
Income from Operations
- -
50
A
40
30
Non Operating Income
- -
20
B20--
10
D
0
Total Income
- -
20--
Financial Summary
Total Expenditure
-
-
Analysis Point 1
Profit/(Loss) before Tax
-
-
Analysis Point 2
Profit/(Loss) after Tax
-
-
Analysis Point 3
Source
Note
10
11Ratio Analysis
Key Ratios
Key Ratio Analysis
Analysis Point 1
y-o-y change (2010-09)
Particulars
2010 2009
Analysis Point 2
Profitability Ratios
Operating Margin
-
-
-
Net Margin
-
-
-
Analysis Point 3
Profit Before Tax Margin
-
-
-
Return on Equity
-
-
-
Return on Capital Employed
- - -
Analysis Point 4
Return on Working Capital
-
-
-
Return on Assets
-
-
-
Analysis Point 5
Return on Fixed Assets
-
-
-
Cost Ratios
-
-
-
- - -- - -
Operating costs
Analysis Point 6
Liquidity Ratios
Current Ratio
-
-
-
- - -- - -
Cash Ratio
Analysis Point 7
Leverage Ratios
Debt to Equity Ratio
-
-
-
Debt to Capital Ratio
-
-
-
Efficiency Ratios
-
-
-
Fixed Asset Turnover
-
-
-
Asset Turnover
-
-
-
Current Asset Turnover
-
-
-
Working Capital Turnover
-
-
-
Capital Employed Turnover
-
-
-
Source
Improved Decline
Note
11
12Annual Financial Ratios
Profitability Ratios
2.0
10
8
1.5
6
1.0
4
0.5
2
0
0.0
2009
2010
2009
2010
6
20
5
15
4
3
10
2
5
1
0
0
2009
2010
2009
2010
Source
12
13Industry Analysis
Medical Equipment Industry - Overview
Market Size Growth (20-- -20--e)
The Medical Equipment market is estimated at
INR A bn in FY 20-- and expected to grow at a
CAGR of x per cent to reach INR B
INR bn
GF
bn by FY 20--
100
This market can be classified into segments
such as C, D, E and F Indian medical equipment
market imports y per cent of its
x
80 E
D
medical equipments from countries such as M, N,
O, P
60
CB
Major trends observed in the medical equipment
market are
A
? Trend 1? Trend 2? Trend 3? Trend 4? Trend 5
40
20
0
20--
20-- 20--e 20--e
20--e 20--e 20--e
Some of the key drivers of the medical
equipment market are
? Driver 1? Driver 2
Market Segmentation (FY 20--)
? Driver 3
? Driver 4
? Driver 5
a
Some of the Government initiatives towards the
Medical
d
equipment market were
M
? Point 1
N
? Point 2
O
b
P
c
Source
13
14Industry Analysis
Imaging and Diagnostic Device Market - Overview
Market Size Growth (20-- -20--e)
The Imaging and Diagnostic device market in
India is estimated at INR P bn in FY 20-- and is
expected to grow at a CAGR of y per
INR bn
cent to reach INR Q bn by FY 20--
60 p Y
Major segments of Imaging devices include
XW
? Segment 1
V
40
U
? Segment 2? Segment 3? Segment 4? Segment 5
S T
20
0
20-- 20--
20--e
20--e 20--e 20--e 20--e
Some of the trends observed in the Imaging
Devices market are
? Trend 1
Import-Export Pattern of Major Imaging Devices
? Trend 2
(20--)
? Trend 3? Trend 4
YZ
INR mn
H
4,000
3,500
3,000 D
2,500 12
9
2,000
1,500
1,000
M
G IF
500 E
J K L
0
Segment 1
Segment 2 Segment 3
Segment 4 Segment 5
Source
14
15Competitive Landscape (1/3)
Company Name
Description
Company 1
--
--
--
--
Company 2
--
--
--
--
Company 3
--
--
--
--
15
Source Company Websites
16Competitive Landscape (3/3)
Competitive Scenario
CompanyName
Adonis
Medion MediRay NiDEK Recorders
Shimadzu Trivitron Vision
Financial Information (INR mn - FY 2010)
Total
-
- - - -
- - -
Revenue
Net
-
- - - -
- - -
Profit/(loss)
Major Market Segmentation (Medical Equipments)
Medical
Equipments
UltrasoundImaging
?
? ? ? ?
? ? ?
OT SurgeryEquipment
?
? ? ? ?
? ? ?
Medical X -Ray Machines
?
? ? ? ?
? ? ?
????
ECG
MachinesVentilatorsDoppler
? ? ? ?
? ? ?
? ? ? ?
? ? ?
? ? ? ?? ? ? ?
? ? ?? ? ?
PatientMonitoring
SAMPLE
Source
H High L Low M Medium Offered ? Not Offered
16
17Competitive Benchmarking
Key Financial Ratios - FY 2010 (1/2)
Q
R
10
F
D
G
E
Analysis Point 1
0
Analysis Point 2 Analysis Point 3H
-10-20-30
A B
C
S T
20 I
J K L
0
Analysis Point 4 Analysis Point 5
-20-40-60
Analysis Point 6M
A B
C
U
150
P
N O
100
Analysis Point 7 Analysis Point 8
50
0
A B
C
Source
17
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