Integration Strategies in a SaaS Environment

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Integration Strategies in a SaaS Environment
Track Large Enterprise Deployments

• Vendors presenting
• Informatica
• Above All Software
• Tibco
• Cast Iron Systems

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  expressed or implied by the forward-looking
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  concerning new, planned, or upgraded services or
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  use of our services.
• The risks and uncertainties referred to above
  include - but are not limited to - risks
  associated with the integration of Sendia
  Corporations technology, operations,
  infrastructure and personnel with ours
  unexpected costs or delays incurred in
  integrating Sendia with salesforce.com, which
  could adversely affect our operating results and
  rate of growth any unknown errors or limitations
  in the Sendia technology any third party
  intellectual property claims arising from the
  Sendia technology customer and partner
  acceptance and deployment of the AppExchange and
  AppExchange Mobile platforms interruptions or
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  business model breach of our security measures
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  and rate of growth the emerging market in which
  we operate our relatively limited operating
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  obligation and does not intend to update these
  forward-looking statements, except as required by
  law.

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Ron Papas
SVP, Business Development
rpapas_at_informatica.com
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Informatica at a Glance

• Market share leader (Gartner Dataquest)
• Customers 2,600 Direct
• 2,000 OEM
• 83 of Fortune 100
• Thousands of trained 3rd party consultants
• 30,000 members in Developer Network

• Founded 1993
• Headquarters Redwood City, California
• Employees 1,100
• Offices North and South America,
  Europe, Asia Pacific
• Revenue 267 million (2005)

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Common Design Patterns Enabled by
InformaticaData Migration from on-premise data
stores to Salesforce
Account Management Pipeline and Forecast
Enterprise DW
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Common Design Patterns Enabled by
InformaticaData Synchronization between ERP Apps
Salesforce
Account Management Pipeline and Forecast
Enterprise DW
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Common Design Patterns Enabled by
InformaticaData Warehouse creation or
replication from Salesforce
Account Management Pipeline and Forecast
Enterprise DW
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Common Design Patterns Enabled by
InformaticaCleansing of Salesforce data
Account Management Pipeline and Forecast
Enterprise DW
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Leveraging Web 2.0 Standards and the SFDC API

• Informatica has built a native connector to
  Salesforce
• Supports Partner WSDL
• Codeless interface
• Metadata driven
• High performance
• Built-in security encryption
• Operates in Batch, Change or Real-time modes
• Drag drop connectivity to
• Enterprise Apps SAP, PSFT, Oracle, JDE,
  Siebel
• Message buses IBM MQ, MSMQ, JMS, Tibco,
  WebMethods
• Legacy stores Mainframe and AS400
  databases
• Unstructured data Excel, word, pdf, HPAA,
  HL7, SWIFT
• Enables Salesforce Data Quality Assessment
  Cleansing

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Pitfalls of Integration and How to Avoid

• Quick dirty solution
• Not using a flexible, extendable, and re-usable
  solution
• Not using a reputable product/company
• Integration challenges experienced in
  Salesforce deployments are very similar to those
  found in other application integration projects.
  Informatica has helped thousands of companies
  resolve those challenges and gain business value
  from their data assets over the past 10 years

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Time and Cost Estimate to Integrate with
Salesforce using Informatica

• 0 time spent on mechanics of AppExchange API
• Minimal time spent on development of mappings
  (GUI interface)
• Hours or days
• Majority of time spent on design architecture
• Days or weeks
• Informaticas PowerCenter product is metadata
  driven, and all design patterns built with it are
  highly re-usable and sharable

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DEMO PowerCenter and Salesforce Integration
Cleansing
Migrate data from Oracle into Salesforce
Migrate and cleanse data from Salesforce into
Oracle
Update Salesforce with clean data from Oracle
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Deborah Scharfetter
Vice President, Products
deborah.scharfetter_at_aboveallsoftware.com
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Above All Software

• Leader in providing composite application
  solutions
• Have worked with salesforce.com since 2002
• Recently won top award at the Global Integration
  Summit in Boston

INDUSTRY Software
EMPLOYEES lt100
GEOGRAPHY Primarily North America
PRODUCT(S) USED SFA, Service Support, on
AppExchange
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25 Years Of Asset Proliferation
Data Redundancy
Business Process Fragmentation
Assets Proliferate But Rarely Get Replaced
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Todays Business Reality
Product
Opportunity Management
Customer-Facing Employees
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Composite Applications Are Enterprise Mashups
Composite Application Example Processing a
Customer Order

• The enterprise incarnation of a mashup
• Combines business functionality from multiple
  applications via business services
• A form of integration
• A form of application development
• Supports many different styles of integration
• How one derives value from a SOA

Single Application
Interactive and Transactional
Leverages business logic
Non-invasive
Close Opportunity
Create Order
Available to Promise
Verify Address
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Common Design Patterns for Composite Applications

• Extend salesforce.com to leverage functionality
  from other, harder-to-use, systems
• Focus on human interaction
• Eliminate unnecessary data redundancy
• Support n-way integration, not just point-to-point

• Work with services and transactions, not just
  data
• Focus at the business service level
• Enables real-time response from multiple systems
• Provide support for any style of technology

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Leveraging Web 2.0 Standards the AppExchange
API

• Enterprise mashups composite applications
• Designed from the ground up to support Web
  services and related standards
• Have supported AppExchange API from the outset of
  the Company
• Provide specific Knowledge Pack for
  salesforce.com
• Enables rapid composite application assembly and
  deployment
• Provide interfaces for other applications that
  simulate the easy-to-use nature of AppExchange
  API.
• Enable multi-channel deployment
• Richer or Smarter clients
• Web clients
• Embedded clients
• Web Services
• Provide transparent security into application
  portfolio

Enabling Rich Internet Applications
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Pitfalls of Integration and How to Avoid Them

• How do you avoid data inconsistency?
• Minimize data redundancy
• How to ensure consistency where data must be
  replicated?
• Ensure there is only a single point of data entry
• How can users minimize information latency?
• Provide real-time access
• Support multiple channels of deployment
• How do you avoid ongoing recurring maintenance
  costs as applications evolve?
• Dont hand-code point-to-point integrations

• How do provide an application upgrade within your
  integration?
• Define mashups at the metadata layer to support
  safe upgrades at the application layer
• How do you keep integration costs under control?
• Leverage proven methodologies Mine, Refine,
  Assemble, Deploy
• How are you optimizing the user experience and
  maximizing adoption?
• Provide a visual means to interact with the
  information systems

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Time and Cost Estimate to Integrate with
SalesforceExample PGP Corporation
Problem

• Reconciling Manual Data Entry Processes Across
  Disparate Systems

Impact

• Slower Credit Approvals
• Lost Productivity Correcting Errors

Implementation Effort
Solution

• 2 person weeks

• Used Dunn Bradstreet to Create One Common
  Truth for Customer Accounts Across Oracle and
  salesforce.com

Above All Confidential and Proprietary
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Demonstration of their clicks not code solution
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TIBCO Software, Inc
Dean Hidalgo
TIBCO Product Marketing
dhidalgo_at_tibco.com
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TIBCO Software

• A leading provider of SOA, business integration
  and process management software
• 20 years of delivering leading software products
  and services
• 2,500 customers, 175 partners

INDUSTRY Software Infrastructure
EMPLOYEES 1500
GEOGRAPHY Global, HQ Palo Alto, CA
USERS 500 (TIBCO internal)
PRODUCT(S) USED SFA, AppExchange applications
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Common Design Patterns that you enable with your
solution

• Access data in legacy systems (custom, mainframe)
• Real-time data synch
• Event processing/correlation
• Service Oriented Architecture
• Modular services for reuse
• Composite app assembly
• Capture/leverage business best practices
• Over 175 Adapters
• Extensibility using SDK

• Pre-built salesforce.com palette
• Pre-built design templates
• AJAX Rich Internet Applications
• References
• CISCO
• Symantec
• Internally at TIBCO

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Leveraging Web 2.0 (and other) Standards and the
AppExchange API

• Key goal is to driveSOA related standards that
  address
• Events
• ReliableMessaging
• Monitoring andManagement
• Security
• Service Description
• Orchestration
• Distributed Service Deployment
• AJAX Rich Internet Applications

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Pitfalls of Integration/SOA and How to Avoid

• Eliminate hard wired, point-to-point application
  interfaces
• Create loosely coupled connections via SOA
• Separate technical services from business
  services
• Determine level of service granularity that will
  achieve maximum reuse
• Use standards but evaluate carefully to ensure
  maturity and benefits
• SOA is more than just Web services
• Use Web 2.0 standards (e.g., AJAX)
• Architect and plan for enterprise-scale SOA
• Performance/scalability
• Extend service reuse across departmental
  boundaries
• Use platform neutral approach to address app
  platform heterogeneity
• Establish services governance
• Security/policy
• Registry/repository

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Time and Cost Estimate to Integrate with
Salesforce using TIBCO Software

• Shorten implementation cycles to weeks rather
  than months
• Leverage
• Out of the box templates and services
• Custom Salesforce adapter
• Proven methodology and Approach
• ( CISCO and Symantec )

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TIBCO SOA Reference Architecture
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Service Creation and Orchestration
Abstraction of multi-step business processes

• Integrate with
• Packaged applications (e.g., Oracle Financials,
  SAP, etc.)
• Custom applications (J2EE, .NET, etc.)
• Mainframe (CICS, IMS, COBOL, etc.)
• Over 175 adapters

Drag and drop resources with zero coding
Rich library of pre-built activities/tasks
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Enriching Salesforce Using AJAX at TIBCO

• Customized user interface for Salesforce using
  TIBCO General Interface
• Tailored to specific needs for TIBCO employees
• Exposes services that can be reused as part of SOA

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Demonstration of the TIBCO clicks not code
solution
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Simon Peel
SVP Integration Strategies
speel_at_castironsys.com
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Cast Iron Systems
The only NO-SOFTWARE integration solution built
especially for salesforce.com
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Common Design Patterns
Business Design Patterns
Technical Design Patterns

• Data synchronization in real-time
• Data migration to salesforce.com
• Data extraction for reporting dashboards

• Customer Master, Product Master, Pricing...
• Connect Sales with ERP back-office systems
• Link SupportForce with internal tracking systems

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Leveraging Web 2.0 Standards the AppExchange
API

• AppExchange Web services API v8.0, AJAX, SOAP,
  WSDL, XML, BPEL, XPATH,XSLT, HTTP(S), SMTP, FTP,
  POP3, JDBC, etc.
• Support for both Partner and Enterprise WSDLs
• Pre-configured connectors for speedy project
  completion
• Pre-built customer/product master integration
• Simple drag drop access to all salesforce.com
  objects
• Built-in session management
• Automatic logon, session caching, automatic
  session renewal
• Support for multiple concurrent salesforce.com
  instances

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Pitfalls of Integration and How to Avoid
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Time and Cost Estimate to Integrate with
Salesforce using Cast Iron Systems
Subscription Pricing Starts at 2.5K/month and
Implementation is On Our Dime
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Clicks Not Code Demo Synchronizing
CustomerMaster Data with ERP
What The Integration Appliance Does
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QUESTION ANSWER SESSION
Moderated By
CINDY WARNER
SVP, Global Integration Services
Salesforce.com
Ron Papas
SVP, Business Development
Deborah Scharfetter
VP, Products
Dean Hidalgo
TIBCO Product Marketing
Simon Peel
SVP, Integration Strategies
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