PANEL 2: Nonprofit Media on the Cutting Edge

1
PANEL 2 Nonprofit Media on the
Cutting Edge
2

• Matthew Nisbett, American University
• From conception to launch, involve or target
  nontraditional audiences and pay attention to the
  larger issue in order to influence activist
  groups, stakeholders, decision-makers, and
  journalists.
• Be careful to balance between the film's message
  and satisfying all potential audiences to avoid
  underestimating the full impact of any
  documentary.
• Use strategic community-based forums for
  screenings and discussion with stakeholders and
  local decision-makers.
• Adrienne Bramhall, Sierra Club
• Enlist partners to help spread the word.
• Make taking action and hosting parties nice and
  easy - and if you can free.

3

• Marissa Brown, Alliance for Justice
• Drive the distribution on your own by using
  persistence and asking for help. Post it online
  if you want more people to see the movie.
• Partner with others who can expand your
  resources.
• Michael Hoffman, See3 Communications
• One size doesnt fit all, reuse and repurpose
  your media.
• Make your media portable.