Business Strategy Game 3-Year Strategic Plan

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Business Strategy Game3-Year Strategic Plan

• some thoughts and comments on preparing the
  3-year strategic plan

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General Model of Strategic Management
Company Profile( SWOT )
Mission
Objectives
Strategies
Tactics
Industry Environmental Analysis ( SWOT )
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Earning Points for Strategic Plan
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Minimum Investor Expectations16 Points for Each
of Five Scores

• Annual EPS growth
• 7 in years 11-15 5 in years 16-20
• Annual stock price appreciation
• 7 in years 11-15 5 in years 16-20
• 15 ROE
• Credit rating of B
• Image rating of 70

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Numerical Example of Points EarnedReturn on
Equity (ROE)
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Suggestions for Presentation of3-year Strategic
Plan

• Present / discuss strategic vision
• Present / discuss expected outcomes for the five
  key performance objectives
• Think graphics, trends
• Focus on what you plan to accomplish, not how
  you plan to do it