Developing a Spa and Wellness Business Gaudia

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Developing a Spa and Wellness Business

• Gaudia Chevannes-Aquart

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Definition of the Word Spa

• The word "spa" comes from the Latin expression
  for health by water.

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Wellness

• Wellness is the state of optimal well-being. 
  It's not simply the absence of illness, but an
  improved quality of life resulting from enhanced
  physical, social, mental, emotional, spiritual
  and environmental health.

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The Complete You
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Why Wellness

• This industry is a newcomer to todays
  conglomerates, since fifteen years ago it didnt
  even exist. However, today the Wellness Industry
  enjoys annual revenue exceeding 200 billion and
  is expected to reach the trillion dollar mark by
  2010. It does not take a scientist to realize
  this is outstanding growth! Just go down to your
  local strip mall or commercial district and see
  what you run into. You will find Vitamin stores,
  fitness centres, natural food markets, and so
  many more wellness related businesses seem to be
  emerging at incredible rates! A massive wave is
  forming.

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Why such a surge of growth?

• It all comes down to a giant contemporary demand
  for advancements in pro-active health. There are
  many reasons why the wellness industry is, and
  will continue to expand. For instance, did you
  know that today

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Some Statistics

• 14 million Americans have low bone density, and
  77 of the estimated 8 million who have
  Osteoporosis are undiagnosed (National
  Osteoporosis Foundation)
• 65 of the population is overweight, and 25 of
  those people are clinically obese (U.S. Centres
  for Disease Control)
• 300,000 deaths per year are associated with being
  overweight and obese (U.S. Surgeon General)
• 58 million Americans have one or more forms of
  cardiovascular disease, the majority of which are
  undiagnosed (American Heart Association).

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The Challenge

• The wellness industry will start going head to
  head against one of the worlds largest
  industries known as the Health Care Industry.
  Understanding the potential in this challenge is
  important, since the Health Care Industry boasts
  to help the sick get better, while the Wellness
  Industry and Spa Therapies promote proactive
  health and focus on helping people to not get
  sick in the first place!
• Which would you prefer?

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Client Focus

The spa industry is booming and consumers are
becoming more discerning and with the escalation
in demand at present across the spa industry,
client expectation becomes increasingly
sophisticated, leading to a well-informed and
discriminating assessment of services on offer.
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How to Start a Spa/Wellness Business

• Create a business plan for your spa
• Conduct initial market research for your spa
  business

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Wellness Spa

• Combines Spa services with Wellness Programs
  within appropriate Day Spa facilities. Will need
  to provide evidence of
• Day Spa facilities.
• Spa Therapy and Body Therapy
• Wellbeing and lifestyle programs.
• Offers Spa Cuisine

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An Overview of Options for Your Spa Business

• Buying an established spa business
• Opening a new spa
• Spa franchising
• Mobile spas

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Licensing requirements for spas

• In your territory
• Are there licensing requirements for the
  establishment
• What about the individual operator license
• Are there certification standards
• Hygiene requirements for spas

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Other Things to Consider

• Write your Mission Vision Statement
• Choosing a name for your spa business
• Start-up costs
• Where to get start-up financing for your spa
  business
• What to consider when choosing a location for
  your spa business including how much square
  footage you will need
• Interior design of your spa business
• What equipment you need to start a spa business

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Managing Your Day Spa Business

• Develop effective systems for running your spa
  business on a daily basis
• Set your spa's hours of operation
• Working with spa employees
• Determine the staffing needs of your spa business
• Find employees who are qualified to work at your
  spa
• Set sales goals and keep spa employees motivated

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Managing Your Day Spa Business

• Establish a maintenance schedule for equipment
• Set prices for your spa's service and develop
  packages to encourage clients to buy more
• Spa products
• Identify suppliers for the products you will use
  and retail
• Set retail markup margins
• Keep track of inventory
• Create in-store displays to market products

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Managing Your Day Spa Business

• Create your image on and off paper
• Develop promotional materials to market your spa
  business (including LOGO, a menu of services,
  website, brochures, etc.)
• Advertising and publicity
• Stimulate repeat business from your spa clients

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The Destination Spa

• With people prepared to travel to get the
  treatment and experience they desire, the future
  of the industry is in delivering a top quality
  product, consistently. With this in mind, you
  must set about building the very framework of
  your business, establishing strengthening and
  streamlining the operation.

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Your Unique Selling Point

• Seaside Charm or Mountain Bliss
• Natural Mud or Healing Spring Water
• Indigenous Plants and Herbs
• Specially Developed Techniques
• Unique Technology
• One of a Kind Import
• Cosmetic surgery and recovery

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Who are You Catering to?

• Golfers
• Mountain Climbers
• Business Travellers (Conferences etc)
• Baby Boomers
• Health Fitness Buffs
• Honeymooners
• College Students
• Families

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Why Choose Spa/Wellness

• The great news is, as the first of approximately
  78 million members of the baby boomer generation
  in North America start turning the age of 65 over
  the next few years, they will create the need for
  continuing improving and expanding of this
  industry, thus generating an increasing demand
  for us to supply.