Creativity in Management

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• Creativity in Management

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Creativity

• What is Creativity?
• It is the reorganization of experience into new
  configurations.
• A function of knowledge, imagination, and
  evaluation
• Three domains of creativity
• Art (ah!) as in beauty
• Discovery (aha!) as in enlightenment.
• Humor (haha!) as in joyful pleasure.

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Left Brain, Right Brain

• Nobel Prize-winning psychobiologist Roger Sperry
  showed that
• Each hemisphere of the brain processed different
  types of information.
• Broadly put, the left brain is the objective,
  analytical, logical half of the brain, looking at
  information sequentially and focusing on
  individual parts rather than on the whole.
• The right brain, on the other hand, is the
  subjective, intuitive, playful part of the brain
  it looks at information in a more random fashion,
  seeing the whole rather than the parts.

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Creativity and Innovation

• Innovation vs. creativity
• Creativity the idea
• Innovation putting into place
• Innovation essential to establish and maintain
  competitive advantage
• New approaches
• Options for adaptation

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Creative Personality

• An ability to generate large number of ideas
• To give different perspective
• Unusual Novel answer
• Ability to handle ambiguity
• Intellectual abilities
• Adequate knowledge
• Confidence

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Learning to Be More CreativeMental Locks That
Block Creativity

• Looking for the right answer.
• Always trying to be logical.
• Strictly following the rules.
• Insist on being practical.

• Becoming too specialized.
• Not wanting to look foolish.
• Saying Im not creative.
• Avoiding ambiguity.

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TEN MENTAL LOCKS ON CREATIVITY(continued)

• For Discussion Which of these mental locks
  typically stifle your own creativity? What can
  you do to avoid them?

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Creativity why promote it?

• Leads to more rigorous and critical thinking
• Objectives are achieved more readily
• Increases motivation, deep concentration and
  engagement
• Improves relationships
• Develops the talent of the individual
• Develops skills for adult life adaptability,
  coping with uncertainty and change

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Creative Process
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A Model of Creativity
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Stages Of Creativity

• Exploring Questioning and challenging
• Inventing Making significant connections
• Selecting Playing with ideas, keeping options
  open
• Implementation Applying learning in new ways and
  contexts
• Evaluation Evaluating ideas and actions

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Phases of the Creative Process

• Preparation (Step One)
• The individual learns about the problem.
• This includes understanding the elements of the
  problem and how they relate to each other.
• It may include looking at the problem from
  different perspectives or asking other people
  what they know or think about the problem.

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Phases of the Creative Process

• Incubation (phase two)
• In this stage, the prepared decision maker
  explores a multitude of different paths toward
  new alternatives.
• Production or generation of new alternatives

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Phases of the Creative Process

• Illumination (phase three)
• This is the instant of becoming aware of a new
  candidate solution to a problem, that flash of
  insight when all the pieces come together, either
  spontaneously or as the result of careful study
  and work.

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Phases of the Creative Process

• Verification (phase four)
• In the final step the decision maker must verify
  that the candidate solution does in fact have
  merit.

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Enhancing creativity
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How to develop your Creativity

• Tools for Developing Creativity
• -The Global Brain Internet, Blog,
  Wikipdedia
• -The Local Brain Brain storming
• -The Individual Brain Eating, Drinking,
  Playing, Exercising, Sleeping

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How to develop your Creativity

• Tips on Enhancing Creativity
• - Always keep a notepad around to write down
  your thoughts.
• Even at night, write down what one can
  remember from my dreams.

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How to develop your Creativity

• Tips on Enhancing Creativity (continued)
• -Always keep the computer handy so that you
  can enter more well-developed thoughts from your
  notepad.
• -Whenever feasible, get on the Internet to do a
  search to find related ideas.

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How to develop your Creativity

• Tips on Enhancing Creativity (continued)
• -Newspapers and magazines offer important
  clues.
• -To invent, you need a good imagination and a
  pile of junk.

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Creativity Techniques

• Fluent and flexible thinking
• Idea checklists (Alex F Osborn)
• (Add, Substract, Alter, Rearrange, Adapt,
  Magnify, Opposite, Minify, Other, Alternative)
• Brainstorming (Alex F Osborn)
• Synectics (W J J Gordan)
• Delphi Method
• Six thinking Hats (Dr. Edward De Bono)
• White- Information Green-Alternatives Yellow
  benefits Black- Judgment Red Emotions
  Blue-Control

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Creativity Techniques (Contd.)

• Morphological (Fritz Zwicky) 3 to the power 3
• Mind Mapping (Tony Buzan)
• Lateral thinking (Edward De Bono)
• Guided Visualization
• (Chris Musselwhite and Cheryl De Ciantis)

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Techniques Creativity Stimulation

• Reverse Brain storming
• Creative Overloading
• Creative benchmarking
• Creative thinking network
• Stakeholder Council
• Creative Scenario building
• Exnovation
• Creativity Training

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Determinants of Organizational Creativity

• Five major organizational factors that enhance
  creativity in a work environment
• Organizational climate
• Leadership style
• Organizational culture
• Resources and skills
• The structure and systems of an organization