Car Accessories Market in India 2011

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Car Accessories - India
January 2011
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Executive Summary
Car accessories market is expected to grow as the
younger generation is looking to convert
theircars into an entertainment zone
It has been expected that car accessories market
will reach INR X bn by 2014 growing at a CAGR
Market
of Z
- Accessories for luxury car segment alone
accounts for INR X - Y bn in 2010
Latest car accessories like Product 1, 2, 3, 4
and 5 are becoming the need of the hour for
latest
models
Drivers
Challenges
- Favourable Demographics
- Higher Cost of Accessories
Issues
- Development of Automobile Sector
- Competition from Unorganized Players
Challenges
- Used Car Market
- Growing Youth
- Increasing Traffic Problem
Car accessories market is dominated by a large
number of X players
Accessories market also includes retail chains
which is a one stop shop where customer can
getall the domestic as well as foreign brands
Competition
Major Domestic Players
Major Foreign Players
Company 1
Company 2
Company 5
Company 6
Company 3
Company 4
Company 7
Company 8
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CAR ACCESSORIES MARKET IN INDIA 2011.PPT
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Market Introduction
Market Overview
Drivers and Challenges
Competition
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CAR ACCESSORIES MARKET IN INDIA 2011.PPT
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Younger generation looking to convert their cars
into an
entertainment zone will develop the market
Car Accessories - Overview
Market Size and Growth
Car accessories market is expected to grow
as younger generation is looking to convert
their cars
INR bn
d
Z t
into an entertainment zone
c s
Demand is not just for Product 1 but also for
product 2, 3,
r
b p qa
4 and 5
Development of the car accessories market has
also shattered the old perception that expensive
cars are
0
better
2010 2011e 2012e 2013e 2014e
With good accessories, even low cost cars can
becompared with relatively costlier ones
Share of Expenditure on Accessories
It has been estimated that entertainment access
ories, such as product 1, 2, 3, 4 accounts for a
Segment 2Segment 1
major share of the car accessories market
Product 1 are an essential accessory for any
carBesides entertainment accessories, product 2,
and 3 is alsoin huge demand
S2
It has been estimated that accessories for
luxury car segment alone accounts for INR X - Y
bn of the
market in 2010
S1
Source
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CAR ACCESSORIES MARKET IN INDIA 2011.PPT
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Drivers Challenges - Summary
Drivers
Development of Automobile Sector
Challenges
Used Car Market
Higher Cost of Accessories
Competition from UnorganizedPlayers
Favourable Demographics
Growing Youth
Increasing Traffic Problem
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CAR ACCESSORIES MARKET IN INDIA 2011.PPT
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Customer will have more bargaining power as
competition
between X and Y players increases
Competition - Overview
Car accessories market is expected to face
stiff competition due to the X and Y players
vying for a larger market share.This leaves much
of the bargaining power in the hands of
customers
Car accessories can be bought from various
channels such as X and Y players
X players sells good quality branded product with
service warranty mainly sourced form local
markets or through imports
Accessories market is dominated by Y players
offering low price product and the product is
generally sourced either through import orfrom
small scale domestic manufacturers
- Market constitutes of product X manufactured
from locally assembled parts, catering mainly to
price conscious customers
To overcome the competition, X players have
also diversified its range of products so as to
provide complete solutionto the car owners
Car manufacturers are now using accessories to
differentiate their cars from competitors
- Players such as Company 1 have started selling
branded accessories through its selected outlets
Segment 1
Type 1
X Players
Roles are interchangeable
leading to much of
Segment 2
Segment 4 Type 2
concentration of bargainingpower in the hands of
type 2 and 3
Y Players
Type 3
Segment 3
Source
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CAR ACCESSORIES MARKET IN INDIA 2011.PPT
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Domestic Players in the Market (1/6)
Company Snapshot Company 1
Corporate Information
Business Highlights
It has car accessories stores spread over X sq
ft with Z varieties of car accessories
Headquarters State 1
Founded NA
Company 1 is a project of Company X which is
a conglomerate of Group Y and Z
Products Product X
It sells products of brand such as Brand 1, 2,
3, 4, 5, 6, 7, 8, 9, 10 and 11
Key People Mr. X - Promoter
Company Snapshot Company 2
Corporate Information
Business Highlights
Company 1 is a organized retail chain offering
a complete range of car accessories
Headquarters State 2
Its a part of Group X which is a part of the
Group Z
Founded XX
Customer can choose from X products from Y
leading brands for car
Products Product X
The company is expected to open Z outlets in
metro in next X years
Key People Mr. X - President
Source
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CAR ACCESSORIES MARKET IN INDIA 2011.PPT
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