Sports

1
Sports Business

• by Brandon T. Moore

2
Agenda

• Sports Overview
• Business/Sport Correlation
• Business Men in Sport
• Sports Owners Stories

3
Sports Overview

• Sports Business Industry
• 213,000,000,000
• 2x the car industry
• 7x the movie industry
• Key Component Categories
• Advertising
• Endorsements
• Sporting goods
• Spectator Spending
• source Street Smiths Sports Business
  Journal

4
Business/Sports Correlation

• Modeling the Way best players are typically the
  best leaders
• Inspire a Shared Vision vision towards
  championships achievement
• Challenge the Process - new strategies, players
  etc
• Enable Others to Act unsung and heroes and
  underdogs
• Encourage the Heart talent does not always
  equal success

5
Businessmen in Sport

• Not only do business leadership skills correlate
  to sports leadership but many businessmen take
  their business knowledge to conquer the sports
  world.

6
Charles Howard

• Moved to San Francisco at 26 with 21 cents in his
  pocket
• Eventually began to fix the unreliable automobile
• Saw the future and went to Detroit to set up
  Buick dealerships in the West
• Eventually was in control of all distributorships
  in the West
• Own rags to riches stories was paralleled by the
  rags to riches story of his famous horse
  Seabiscuit
• Winner of the Race of the Century v.s. War
  Admiral in 1938

7
George Steinbrenner

• Took over struggling American Shipbuilding
  Company in 1957
• Bought the New York Yankees in 1973
• Has won 6 World Series Championships

"Winning is the most important thing in my life,
after breathing. Breathing first, winning next."
8
Mark Cuban

• Microsolutions formed 1982, Dallas (sold for 6
  million, 1990)
• Broadcast.com live games through the internet
  (sold for 5.7 billion, 1999)
• Bought the Dallas Mavericks in 2000
• Current 2nd best record in the NBA and
  championship contender

9
William Davidson

• Chairman of Guardian Industries Corp.
  fabricated glass (president since 1957)
• Brought the firm from a local Michigan windshield
  maker to an international, billion dollar company
• Net worth of 2 billion
• Bought the Detroit Pistons in 1974, Bought the
  Tampa Bay Lightning in 1999
• Won the NBA Championship in 89, 90, 04 and the
  Stanley Cup also in 04

10
Summation

• Numerous parallels between the business success
  and sporting success that they each have
  achieved.
• The entrepreneurial and rebuilding spirit for
  each manifested itself also in their sports
  endeavors.
• Leadership skills can be applicable in settings
  other than an office