The History Of Aeropostale

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The History Of Aeropostale

• By Jessica Gray

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Aeros Location

• Aeropostale is a teen based clothing store also
  known as Aero.
• There are over 700 Aeropostale stores in the U.S.
  and Canada.
• The annual Revenue in 2007 was 1.5 billion.

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• Established in 1987, which is why all the shirts
  say 87 on them.
• The First store was opened in New York.
• The name comes from a Latin-American Airmail firm
  called Campagnie Generale Aeropostale.

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Aeros Competition

• It is usually found in malls, and it markets
  14-17 year old boys and girls.
• The store, JimmyZ Surf Co., is branched off of
  Aeropostale.
• It is also the third largest retailer to the teen
  demographic, just behind American Eagle
  Outfitters and Abercrombie Fitch.

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• The brand, Aeropostale, was introduced by Macys.
  At first, it only sold Mens clothes, but has
  since then evolved into selling men and womens
  clothes.
• The stores have recently been updated to have a
  west coast surfer look.

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• The store began having promotions because it did
  a great job advertising the store.
• Examples
• selling the Fall Out Boy album with an
  exclusive t-shirt
• giving a beach towel with a fifty dollar
  purchase
• giving a holiday stuffed bear with 100
  purchases

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• Aeropostale has been opening other concepts to
  help bring income and to stay up with its
  competitors.
• Examples
• JimmyZ Surf Co.
• Kids Aeropostale
• A new one coming in 2009.

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• R.H. Macy Co., Inc., Introduced Aeropostale as
  a private label.
• The format of the store used to be airplanes and
  aviation, but then it lost style so they changed
  the theme to a surfer look.

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• Aeropostale usually puts its store near places
  teenagers are likely to hang around. Such as food
  courts and music stores.