Electric Vehicle Market in India 2010

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Electric Vehicle Market - India
June 2010
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Executive Summary
Electric vehicle (EV) market in India is at a
nascent stage and is expected to grow by 45
over2008-09 and 2009-10
Market
Comprises of electric cars, three wheelers and
electric two-wheelers
Electric two-wheelers dominate the market with
97.5 of the market
Drivers
Drivers
- Increasing crude oil prices
- Low performance
- Government initiatives
- High price
Drivers
- Low maintenance cost
- Lack of supply of spare parts
Challenges
- Increasing demand for green cars in foreign
market
- Manufacturers providing incentives to
attract consumers
Growing number of players are entering the market
Automobile firms are launching EV version of
conventional car models
Trends
Increase in number of joint ventures, mergers and
acquisitionsEV players are seeking carbon
credits
Most of the players operates in the electric two
wheeler segment only one company operates inthe
electric car segment
Major Players
Competition
Reve Electric Car Company Electrotherm India
Ltd.Kabirdass Motor Ltd. Hero Electric Ltd.
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ELECTRIC VEHICLE MARKET IN INDIA.PPT
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Electric vehicle market in India is still at a
nascent stage but
is growing rapidly
Market Overview
Market Size Growth - EV
Electric vehicle (EV) market in India is at a
nascent stage and is expected to grow by a over
20-- and
Units
z
a oy
20--
Comprises of electric cars, three wheelers
and electric two-wheelers
nx
Compared to a c growth in conventional
two- wheeler, sales of electric two-wheelers is
expected to
w
grow by d to reach e over 20- to 20--
0
Electric two-wheelers comprise of f of the
overall twowheeler segment
20-- 20--e
Segmentation in the EV Market
Electric car market is g-h of the overall car
market and is expected to account for i of the
market by
20--
Electric Car 3 wheelersElectric Two-Wheelers
Women constitute j of the total buyers
fraternity of electric cars
Electric cars are ideal for covering short
distances
M
L
and negotiating congested and narrow roads due to
size and feasibility
Compared to petrol and diesel-run vehicles,
electric
vehicles are k cleaner and have zero emissions
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ELECTRIC VEHICLE MARKET IN INDIA.PPT
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Drivers Challenges - Summary
Challenges
Drivers
Low performance
Increasing crude oil prices
High price
Government initiatives
Increase in demand for green cars inforeign
market
Lack of supply of spare parts
Low maintenance and operational cost
Manufacturers providing incentives toattract
consumers
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ELECTRIC VEHICLE MARKET IN INDIA.PPT
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Key Trends - Summary
EV players are seeking carbon credits
Growing number of players are entering the
market
Key
Trends
Increase in number of Joint ventures, mergers
and acquisitions
Automobile firms are launching EV version of
conventional car models
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ELECTRIC VEHICLE MARKET IN INDIA.PPT
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Competition - Overview
Electric Three- wheelers
Players Electric Two-wheelers
Electric Cars
Company ACompany BCompany CCompany DCompany
ECompany FCompany GCompany HCompany ICompany
JCompany KCompany L
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Players in the Market (3/8)
Company Snapshot Reva Electric Car Company
Corporate Information
Business Overview
It was formed as a joint venture between
Maini Group of India and AEV LLC of California
Headquarters Bangalore
Founded 19--
In May 20--, Mahindra Mahindra bought p
controlling stake in Reva. Following this
acquisitionthe Company will be called Mahindra
Reva ElectricVehicle Company Ltd.
Products Electric cars
Key People Chetan Maini - Deputy Chairman
The enterprise value of Reva is expected to be
INR q bn
Future Plans
In India, REVA aims to be have its products
present in r cities by 20--
The Company sells its products and conducts
test marketing in s countries across Europe,
Asia and S America. It islooking to begin
distribution in t to u countries by 20-- to
establish REVA as a global electric vehicle brand
It is building a new environment friendly
assembly plant in Bangalore with a capacity of v
units per year that is due forcompletion by
end-20--
Exploring a model of franchise manufacturing to
access global markets
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