AD:TECH EXCHANGE SERIES

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ADTECH EXCHANGE SERIES

• Analyzing Online Ad Exchanges
• Imran Khan, Managing Director, JP Morgan
  Research
• Dan Ballister, COO, TRAFFIQ, Inc.

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ADTECH EXCHANGE SERIES

• Cutting through the marketplace confusion
• Dissimilar business models all using the term
  exchange
• Continuous vs. Discrete
• Significant MA activity

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ADTECH EXCHANGE SERIES

• Why Exchanges?
• Low sell-through of an expanding supply of
  inventory
• The publisher quest for higher eCPM
• Buyer demand for transparency, simplicity, and
  value
• An industry moving at the speed of fax machines

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ADTECH EXCHANGE SERIES

• The Next 20 Billion
• Transparency across an open marketplace
• Buyer and Seller control
• Predictability in deployment of budgets
• Premium inventory findability

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ADTECH EXCHANGE SERIES

• Heard on the Streets
• Forward looking
• disintermediation by exchanges
• Exchanges commoditize, or increase value?
• Managing sales channels and buyer expectations
• The meaning of Remnant
• Conduct your due diligence

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ADTECH EXCHANGE SERIES

• Thank You
• Dan Ballister
• TRAFFIQ
• The Internet Traffic Exchange
• 212.792.2294
• Dballister_at_traffiq.com
• www.traffiq.com