FOSE 2005 PowerPoint Presentation

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Where Government Meets Technology
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Access to the U.S. Government
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As corporations slash spending the government
has emerged as a rare bright spot for the
beleaguered information-technology industry.
-The Wall Street Journal

• The Federal IT Market
• The largest IT market in the world
• The fastest growing IT market in the United
  States
• A diverse and challenging market to serve, with
  changing spending priorities and purchasing
  trends

If there has ever been a time when the
Government needs to expand and fortify its base
of suppliers for both goods and services, this is
the time, The Washington Post
IT expenditures for federal, state, and local
governments are running about 90 billion a year,
making the sector one of the few healthy IT
spending areas in the United States in the last
12 months. - Chuck Phillips, Moderator,
Information Weeks CIO Unplugged
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• The Largest IT Market In The World
• The federal government will spend 70 billion on
  IT in 2004
• The federal government spends more than five
  times as much on IT as the entire Fortune 1000
• The federal government spends more money on IT
  than the next 70,000 largest purchasers of goods
  and services combined
• 23 of every 100 spent on IT in the United
  States is spent by the federal government

Contracted Spending ( Billions)
Source Input
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• The Fastest Growing Market in the US
• Over the next five years, INPUT predicts the
  government IT market will grow at a CAGR of 6
  from FY2004-2009.
• IT spending in the federal government has
  historically grown at a quick pace, outperforming
  growth in other industries.

IT A large part of the Total Federal Budget
Federal IT Spending Percentage of Total
Discretionary Budget
Source Input
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• A Diverse And Challenging Market To Serve
• Each agency has its own budgets, priorities, and
  preferred IT providers
• The avg. number of days from RFP to Award has
  dropped from 278 in 1995 to 111 in 2003!

Federal IT Spending By Agency FY 2004 FY 2009
Source Input
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Federal IT Spending By Product Category
Market Size (B)
Source INPUT
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Growth in Federal IT Spending By Product
Category, 2004 - 2009
Source INPUT
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Federal IT Buying Process

• The Federal IT Buyer
• More than 2 million civilian employees work for
  the federal government
• Approximately 5,000 senior leaders of the federal
  government set federal technology policy and
  purchasing priorities
• Approximately 300,000 federal employees have
  decision-making authority over technology
  purchases

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FOSE Where Government Meets Technology

• FOSE is the nations most comprehensive
  technology exposition serving the federal
  government.
• Government technology spending is growing and
  expected to reach 64.3 billion by 2009.
• FOSE draws twenty thousand high-level military,
  civilian, state and local agency government
  attendees along with suppliers to the government,
  corporate, education, and healthcare IT buyers.
• Now in its 29th year, FOSE hosts
  over 500
  exhibitors showcasing
  the newest and most
  exciting
  IT products and services.
• ( Source INPUT)

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• 19,9051 attended FOSE 2004 to learn about the
  latest technology solutions and to compare
  products, services and vendors.
• 1Source BPA Worldwide Exposition report March,
  2004

Source BPA Worldwide Exposition report March,
2004
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• FOSE delivers more government attendees than any
  other show.
• 90 of FOSE 2004 attendees have the authority to
  make purchasing decisions.
• (Source Independent Survey, March 2004)

15,976
Source BPA Worldwide Exposition Report, March
2004
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• I attend FOSE as I always see first-hand what
  is happening in technology. Magazines and the
  Internet are fine, but FOSE offers the
  opportunity to talk to those who sell and use
  technology.
• Jack Belcher, CIO, Arlington County, VA

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FOSE Delivers the Power Councils

• FOSE was an opportunity to develop new
  business opportunities within various government
  agencies, meet face to face with existing
  customers, and explore synergies with fellow
  exhibitors .
• Account Executive Northern Technologies

• Federal Leadership Council members are
  responsible for managing billions annually in
  Federal IT expenditures. FOSE is the place where
  members of these councils unveil their strategic
  initiatives.
• Chief Information Officers Council
• Chief Financial Officers Council
• Federal Acquisition Council
• Chief Human Capital Officers Council

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Special Events at FOSE Attract Key Government
Buyers

• I am overwhelmed by all the workshops and level
  of expertise. Every area of network, wireless
  and training are represented. FOSE had given
  me valuable information in a couple days that I
  can utilize in my job. I recommend this show to
  any IT person and manager in government.
• IT specialist, Ft. Meade

• Free educational sessions presented by industry
  and GSA (General Services Admin.)
• How to sell to the government
• The Federal Leadership Councils Showcase of
  Excellence
• Government Computer News Best New Technology
  Awards at FOSE
• E-Town, Homeland Security and DoD Centers
• 2005 Keynote Speakers
  Craig Barrett, Intel
  Kevin Rollins, Dell
  
• Martin Cole, Accenture

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Special Events Defined
E-Town. Presents best practices and e-government
solutions from federal, state and local
governments. Homeland Security Center. Presents
best practices in homeland security applications
from federal, state local governments. DoD
Center. Presents the technologies that are
reshaping the military into a more efficient,
more effective, more streamlined force. Small
Business Pavilion. Meet small business vendors
with the latest innovations and find new partners
to fulfill government quotas. GCNs Best New
Technology Awards. Honors the most innovative and
unique products. Best New Technologies Lab.
GCNs Lab Guys show you the best of the best and
even test a few gadgets while you watch.
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FOSE Marketing
FOSE presented a wonderful opportunity for us
to introduce our new technology to government
decision makers. For anyone who is interested in
pursuing IT integration and related products and
services to the federal government and their many
agencies, I would recommend they consider FOSE
2005 in their marketing planning. -Manager of
Marketing Business Development Spectrum
Corporation

• FOSEs 2004 Marketing Plan delivered more than 50
  million impressions driving awareness and
  traffic to the show. Our plan for 2005 includes
• Print Advertising
• Direct Mail
• Electronic Mail
• Telemarketing
• Metro Advertising
• Radio Advertising
• www.FOSE.com
• Online Marketing

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Media Exposure at FOSE
Select Media Attendees Aviation Daily Barrons
Weekly CBS News Fox 5 Government Computer
News NBC 4 Washington News Channel
8 Newsweek NPR PC World Rukeyser Report Voice of
America Washington Technology Washington
Post WMAL 630 AM WTOP 1500 AM
FOSE generates extensive media coverage year
after year. FOSE 2004 attracted 223 media outlets
and 381 press attendees. FOSEs Public Relations
Team aggressively publicizes FOSE and its
exhibitors. FOSEs media exposure generates
increased attendance and booth traffic.
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Promotional Opportunities
FOSEs Marketing Opportunities provide pre-show,
at-show and post-show exposure. Maximize your
presence with an integrated marketing campaign.

• Free Marketing Opportunities include
• New Technology announcements
• Official Show Directory Listing
• Press Conference
• Electronic Show Tickets
• Pre-show Attendee Mailing List

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Promotional Opportunities
We can provide a custom program to meet your
marketing goals and objectives.

• Promotional marketing opportunities include
• Meeting Rooms
• Signage
• Advertising in the Show Directory
• FOSEs Networking Sponsorship
• Advertising on the FOSE website

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FOSE 2005 Where Government Meets
TechnologyApril 5 7, 2005At the Washington
Convention Center, Washington, DC