??? ?????? Electronic Commerce Systems

1
??? ??????Electronic Commerce Systems

• ??? ??????
• ??? ?????????
• ????

2
??? ??????
????????? ???????

• ??????
• ??
• ????????

3
??????

• ?????????????????,???????????????????,???????????
  ??????????????,???????,??????,????????????????

4
?????Orvis, Supergo ? ComfortLiving?????????????
-????

• ???????????????????????????www.orvis.com?
  www.pointcloud.com???????,????????
• ????????????????????,???????????www.supergo.com?
  www.befree.com???????,????????
• ???????????????????,?????????????www.comfortliving
  .com? www.atomz.com???????,????????

5
???????

• ?????????,???????????????????,???????????,????????
  ?????,???(??)??????
• ??,????,????????????????????????????????,?????????
  ?

6
?????????????

• ??????(B2C)????
• ???????????,?????????????????,???????????????
• ?????(B2B)????
• ????????????????????,???????????
• ???????(C2C)????
• ???????????(??????)???????,?????????

7
? 8.2 ??????????????????,????????????????
8
?8.3 ??????????????????????????????????intranet,
??extranet,??????????,??????????????
9
?????????

• ?????????????,???????????????????????????????????
  ?????????????,??????,?????????????????????????

10
?8.5 ????????,???????????????????
11
? 8.7 ?Web??????,??/??????????????????????MS
Market???
12
??????Electronic Payment Processes

• ????????,????????????,??????,????????????????????
  ?????????,???????????,??????????????(intermediarie
  s)???,??????(electronic payment systems)?????
  ?????
• ??????
• ??????
• ?????
• ??????

13
?????????????????
14
??? ?????????

• ?????(B2B)????
• ????????
• ???????????

• ????????
• ??
• ?????? (B2C)????
• ???????

15
????????

• ???????????????????,????????,????????????????????
  ????????????,??????????????????????????????,??????
  ?????????,??????????

16
? 8.11 B2C?B2B???????,?????????,????????????
17
???????????????B2B??-????

• ????????SSPN???????,???????????????????
• ???????Exostar?B2B????,?????????????
• ????????Exostar?????????????????Exostar???????????
  ???????????

18
??????????

• ??????????????????,???????????Web??,????????,?????
  ????,????????? ?
• ??????(???????,e-tailing)?????,???????????????????
  ????????????????????????????,???????????????

19
?8.12 ????????????
20
? 8.13 ????????????????
21
????

• ????????????????,????????????????????????????????
  ???????,???????????,????????????,????????,???????,
  ????????????????????????????????????????????,?????
  ???,?????8.14?

22
?8.14?????????????,??????????,??????????????
23
?????????

• ?????(business-to-business, B2B)????????????????,?
  ??????????????????
• B2B??????????????????????????????????????,????????
  ???
• ?????????Web??????,???????????,???????????????,???
  ???????,????????(???)???????????????

24
??????E-commerce Marketplace

• ???????????????????,????????????????????????,????
  
• ??B2B????????(E-commerce portal)??????????????????
  ???????????????????,??????????????????
• ??B2B????????,?????(market maker)?????????,???????
  ??????(infomediaries)???,????????????????,????????

25
? 8.16 ?????????
26
? 8.17 ??B2B?????????????,????????,??????????????
27
??????Electronic Data Interchange,EDI

• ???????????????????EDI?????????????,????????(?????
  ??????)??,???????????
• ????,EDI???????????????,???????????????EDI???
• ,EDI????????????,??????????????????????????Interne
  t??EDI,???B2B??????????

28
? 8.19 ???????????,???????????????????????EDI?B2B
??????????
29
?????????????

• ????????,?????????,???????????????(clicks-and-mor
  tar strategies),??????????????????,????????,????In
  ternet???????????,????????

30
? 8.20 ??????????????????,????????????
31
????

• ???? Electric Commerce
• ????????????????????????????,?????,????????
• ?????? e-Commerce Issues
• ????????????????????,??????????????????????
• B2C???? B2C e-Commerce
• ??????????????????,???????????????????????,??????
  ???
• B2B???? B2B e-Commerce
• ???????????,????????intranet,??extranet????????,?
  ????????????,??????????

32
?????????????????????????-????

• ??????????????,???????????????????????,???????????
  ?www.citionthenet.com??????,????????
• ????????????????????????????????????????????www.de
  ere.com??????,????????
• ?????,???????,??????????,?????????????????

33
?????Covisint, Johnson Control ??Dana
CorpB2B?????????-????

• ??Covisint??????,???????????????????????????
• ????Johnson Controls?Dana Corporation????????????,
  ?????????????,?????Covisint?????????????????????
  
• Covisint???????,?????????????????????www.covisint.
  com??????,????????