Product Lifecycle Management: Ideation and Innovation

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Product Lifecycle ManagementIdeation and
Innovation
John N. and Connie Taylor Lecture

• Mileta M. Tomovic, PhD
• W.C. Furnas Professor
• Purdue University

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The Future of Knowledge Economy

• The Knowledge Economy is being eclipsed by the
  Creativity Economy.
• The new core competence is Creativity. It isn't
  just about math and science anymore. It's about
  creativity, imagination, and, above all,
  innovation. The knowledge is being commoditized.
• The U.S. is the leader in the Creativity Economy
  - for the moment.

lthttp//www.businessweek.com/smallbiz/content/feb2
007/sb20070227_818588.htm?chansearchgt
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Creativity Economy

• The new forms of innovation driving Creativity
  Economy forward are based on an intimate
  understanding of consumer culture - the ability
  to determine what people want even before they
  can articulate it.

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Innovation Definition

• The successful exploitation of ideas, into new
  products, processes, services or business
  practices (DTI Innovation Unit)
• It is about people creating value by
  implementing new ideas (Innovation Network)

http//www.principalvoices.com/business.html
http//www.thinksmart.com/mission/dna/
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Components of Successful Innovation

• A "people dependent", collaborative skill
  involving
• scouting the future
• generating new ideas
• choosing the best
• rapidly and effectively implementing and
• then learning the lessons from successes and
  failures
• in order to begin again

Enabling Innovative Organizations (EIO)
lthttp//www.mindman.net/innovation/index.aspgt.
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The Importance of Being First-to-Market

• Being first in any market category is going to
  give you the edge being the leader comes from
  being first.
• It's much easier to get into the mind of
  consumers first that try to convince people you
  have a better product.

The Importance of Being First-to-Market
http//www.1000ventures.com/business_guide/product
_devt_new-to-the-world.html
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Cycle of Innovation

• Repeating innovation is critical to sustaining
  above average long term profits.

Innovation Creators lthttp//innovationcreators.co
m/wp/?p8gt.
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Global Innovation Opportunities

• The Internet and high-speed data networks offer
  solutions to typical innovation problems
• creativity management
• new product development
• product life cycle management
• enabling organizations to tackle the daily
  challenges of innovation

http//www.urenio.org/2005/12/01/intelligent-innov
ation/
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Building Innovation as a Capability

• Critical success factors in building Innovation
  as a capability within the Organization
• Leadership and Followership
• Climate and Environment
• Structured Idea Management Process that gathers
  ideas from Employees, Customers and Supply Chain
  Partners

http//www.mindman.net/innovation/index.asp
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People Drive Innovation

• Revolutionary Thought Leaders
• Revolutionary Thinking Seminar
• Free to Win
• Coaching

http//www.mindman.net/innovation/index.asp
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Multidisciplinary Teams

• Multidisciplinary teams are the heart of any
  innovation method.
• Quite simply, great work is accomplished by Hot
  Teams.
• Teams include people from various disciplines
• Human Factors
• Mechanical/Electrical Engineering
• Manufacturing
• Healthcare
• Business Factors
• Kid-Centric Design
• Industrial Design
• Environments
• Interaction Design
• Software Engineering   

http//www.ideo.com/about/index.asp?x1y1
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Climate and Environment

• Creating compelling visions
• Ideation and Creativity sessions
• Innovation Recognition Program
• Positive Reinforcement System
• Consulting

http//www.mindman.net/innovation/index.asp
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Innovation Method

• Observation
• Brainstorming
• Prototyping
• Implementation

http//www.ideo.com/about/index.asp?x3y1
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Observation

• User observations are the starting point for
  every design program.
• Designers are seasoned observers of people and
  how they interact with the world.
• The users are engaged throughout the design
  process to evaluate the desirability of new ideas
  and possible solutions.

http//www.ideo.com/about/methods/info.asp?x1
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Brainstorming

• The best way to get a good idea is to get a lot
  of ideas." - Linus Pauling
• "Be Visual. Defer judgment. Encourage Wild Ideas.
  Build on the Ideas of Others. Go for Quantity.
  One Conversation at a Time. Stay Focused on the
  Topic.
• Brainstorming is not just a good idea but an
  inexhaustible source of inspiration and fresh
  thinking.

http//www.ideo.com/about/methods/info.asp?x2
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Prototyping

• Prototyping is the language of innovation.
• Prototyping is problem-solving in three
  dimensions. One can prototype just about anything
  a new product or service, a website or a new
  space.

http//www.ideo.com/about/methods/info.asp?x3
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Implementation

• Implementation completes the cycle of ideation to
  drive the concept to its final form.
• All the possibilities have been evaluated, the
  prototypes validated and refined, and what's left
  is to do it.
• The project team performs detailed design and
  engineering, chooses manufacturing partners if
  necessary, and works with the client to perform a
  timely and successful launch.

http//www.ideo.com/about/methods/info.asp?x4
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Examples of Successful Innovations
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One Laptop per Child

• One of the best design and innovation of 2006
  The 100-laptop project for the One Laptop per
  Child non-profit foundation

http//laptop.org/en/vision/index.shtml
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New Bike Design for Toddlers

• A new bicycle design SHIFT could erase the
  need for parents to hold on to the back of a
  two-wheel bicycle as their child learns how to
  ride

http//news.uns.purdue.edu/html4ever/2005/050428.S
him.bike.html
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Innovation in Academic Environment
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Bringing Innovation into Academia

• National Innovation Initiative defines
  innovation as the intersection of invention and
  insight, leading to the creation of social and
  economic value.
• US has historically been a leader in innovation
• The economic success has been built on innovation
  and the ability to create fundamentally novel
  products and processes
• Likewise, the future success will depend on our
  ability to quickly adapt to accelerating
  technological changes

Measuring Innovation in Academia, Michael Lovell,
School of Engineering, University of Pittsburgh
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Academic Challenge

• Unlike industry the primary product is human
  capital and intellectual property.
• Present education challenge relates to global
  competition and the lack of new students entering
  the field of product design.
• If things progress along the present course, the
  role of US engineers will be drastically
  different than in the past.

Measuring Innovation in Academia, Michael Lovell,
School of Engineering, University of Pittsburgh
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Future Product Realization Program

• Midwest Coalition for Comprehensive Engineering
  Design Education

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Partners

• Purdue University (W. Lafayette, Indiana)
• Sinclair Community College (Dayton, Ohio)
• Fox Valley Community College (Appleton,
  Wisconsin)
• Butler Community College (Andover, Pennsylvania)
  
• Mott Community College (Flint, Michigan)

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Project Goal

• Improve the quality of engineering technology
  education in the emerging area of Comprehensive
  Engineering Design through the development of
  course content and curricula delivered using
  traditional and emerging practices and
  technologies.

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Enabling Communication and Feedback
PLM
manufacturing
service
design
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(No Transcript)
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Common Projects

• Design Build Test

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Future Directions

• NSF Regional Center for Comprehensive Engineering
  Design Education.
• NSF National Center for Comprehensive Engineering
  Design Education.

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Q A
Source Rex LaRowe