Faculty of Economics and Business Administration

1
Maastricht University Innovation at its
finest The Marketing-Finance MSc New, Unique,
and Looking for talent
Faculty of Economics and Business Administration
2
MSc International Business Marketing - Finance

• New
• First group starts in September
• Unique
• No other University offers it
• Looking for Talent
• Graduates of this program
• are highly in demand

3
The questions we will address today

• What is Marketing-Finance?
• Why study the Marketing-Finance interface?
• What are the career prospects?
• What is the program?
• Who is who?

4
What is Marketing-Finance?

• Marketing-Finance is the bridge
• linking financial rigor with marketing savvy...

5
Why Marketing-Finance?

• First-mover advantage
• Maastricht University is the first university in
  the world to offer this master ? You are unique!
• Unique skill sets
• Translating marketing activities to financial
  bottom line
• Developing successful financial products

High demand in every sector
6
What are the career prospects?

• Plentiful in all organizations, especially
• Financial Services Management Consulting
• You will be the one that
• creates innovative and successful financial
  products.
• links marketing actions to the financial bottom
  line of the company.

7
What is the program?
8
What is the program?
9
Block 1 Shareholder Value and Market-Based
Assets

• This course is the foundation of the
  marketing-finance interface.
• You learn how market-based assets, contribute
  to shareholder value.
• Market-based assets include

Customer Relationships
Partner Relationships
Channel Relationships
10
Block 1 Getting an early start on your Masters
Thesis

• The Marketing-Finance Master is different than
  the other masters
• We get an early start on your thesis right from
  the first term.
• We make sure you interact with business from the
  start of your master.
• This is a new discipline, so you engage in
  innovative and highly relevant thesis topics

11
The program?
12
Block 2 Institutional Investors

• This course approaches institutional investors
  with a marketing-finance perspective.
• The topics addressed are practical

• Asset-liability management
• Strategic asset allocation
• Pension fund governance
• Socially responsible investments

13
Block 2 Return on Relationships

• What are the long-term impacts of customer
  relationships on shareholder value?

• How do marketing relationships result in net
  income?

• You will evaluate relationship marketing
  strategies in a national and international
  context.

• You learn advanced analytical techniques you can
  USE.

14
The program?
15
Block 2A Writing a Masters Thesis

• The thesis-writing workshop gets you moving
• You already have a topic from block 1
• You acquire writing skills
• You improve your organizational skills
• And you can apply them right away!
• You stay on schedule and focused so you will

Finish on time!!
16
The program?
17
Block 3 Behavioral Finance

• How psychology affects financial markets and
  decision-making.

• Interdisciplinary approach
• Consumer behavior
• Marketing
• Psychology

• Understand financial decision-making!!
• Of Individuals
• Of Corporations

• What for?
• Financial product development
• The Marketing of Financial Services

18
Block 3 Value Based Marketing

• Consumers dont buy products they buy value
• Consumers go to the company that provides the
  most value for the lowest price.
• Learn about value-based marketing strategies
• Apply to financial products and services
• Real-life managerial context during the course!

19
The program?
20
Block 4 Financial product development a
Marketing-Finance Approach
Create successful financial products!!

• Learn to integrate traditional financial product
  development with marketing-based product
  development.
• Creating successful financial products means
  using finance and marketing together
• Finance tells you what is technically feasible,
• Marketing tells you if consumers want it!

21
Wrapping up the Masters thesis
Block 4A has arrived!
No problem! You have been working on your thesis
all year long and you are ready!

• You have
• One year of business interaction
• One year of academic support
• An innovative thesis topic

And an exciting job waiting for you when you have
defended!
22
Thats the Program!
23
Whos Who in Marketing-Finance?

• Program Director
• Prof. Dr. Ir. Joost M.E. Pennings
• Program Co-Director
• Dr. Arvid O.I. Hoffmann

24
Whos Who in Marketing-Finance?

• Marketing Courses
• Shareholder Value Market Based Assets
• Dr. Arvid O.I. Hoffmann
• Return on Relationships
• Dr. Elisabeth Brüggen-Deutskens
• Value Based Marketing
• Dr. Piet Pauwels
• Finance Courses
• Institutional Investors
• Prof. Dr. Rob Bauer
• Behavioral Finance
• Dr. Arvid O.I. Hoffmann
• Financial Product Development Prof. Dr.
  Ir. Joost M.E. Pennings

25
Thanks for coming!
For more Information, visit www.unimaas.nl/marke
tingfinance Any Questions?